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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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its main aim

Grammar usage guide and real-world examples

USAGE SUMMARY

"its main aim" is correct and usable in written English.
You can use it when discussing the focus or purpose of an entity. For example, "The United Nations' its main aim is to promote peace and security around the world."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Its main aim, it said, was to establish "a sound democratic structure" so that free elections could be held.

News & Media

The Guardian

They called it the Langdale Gallery, after the street it was on, and its main aim was to get local people talking about the problems with rented accommodation in the area, and to make them more aware of their rights.

News & Media

The Guardian

Nonetheless, it does triumphantly achieve its main aim of being enormously good-natured fun.

News & Media

The Guardian

Prof Higgs said the collider could potentially detect dark matter, which will be its main aim when it is turned on again in 2015.

News & Media

Independent

However, it has always said its main aim is to restore fairness to the welfare system.

News & Media

BBC

But it would fall short of its main aim, which is to deliver such a blow to Hizbullah that it will not pose a serious military threat again.At times like this, America is quite good at stalling.

News & Media

The Economist

Its main aim, as Gabbard describes it, is to force the C.I.A. to stop aiding militants in Syria.

News & Media

The New Yorker

But it said in its statement that its main aim was to retaliate against the government for shutting down Villa Amalia.

News & Media

The New York Times

Flamer also targeted Iran, though its main aim was to spy on the country's oil industry.

News & Media

The Guardian

Its main aim is to help ex-servicemen move into business ownership.

News & Media

The Guardian

But on the other, its main aim is to have an impact on Microsoft's products.

News & Media

The Economist
Show more...

Expert writing Tips

Best practice

Use "its main aim" to introduce the most important objective, goal, or purpose of a project, organization, or initiative. This helps to set the context and focus the reader's attention.

Common error

A common mistake is using "it's" (a contraction of "it is" or "it has") instead of "its" (a possessive pronoun). Remember that "its" shows ownership or association, as in "its main aim", while "it's" indicates a statement about the subject.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "its main aim" functions as a noun phrase acting as a subject complement or a predicate nominative. It identifies or renames the subject, specifying the primary objective or purpose. Ludwig confirms this is correct and usable in written English.

Expression frequency: Very common

Frequent in

News & Media

50%

Science

30%

Formal & Business

10%

Less common in

Encyclopedias

3%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "its main aim" is a grammatically sound and frequently used phrase for denoting the core objective or purpose of something. As Ludwig AI points out, it's suitable for various contexts, though particularly prevalent in News & Media and scientific writing. Remember to distinguish "its" from "it's" and ensure that the subject is clear to prevent ambiguity. By employing this phrase judiciously, you can enhance the clarity and focus of your writing, ensuring your audience understands the primary goal you are describing. Using alternatives like "its primary objective" or "its principal goal" can provide subtle variations in tone and emphasis. Remember to review the suggestions from Ludwig to make informed writing choices.

FAQs

How can I use "its main aim" in a sentence?

You can use "its main aim" to describe the primary goal or purpose of something. For example, "The company's "its main aim" is to increase profitability".

What are some alternatives to "its main aim"?

Alternatives include "its primary objective", "its principal goal", or "its central purpose". These phrases can be used to convey a similar meaning with slight variations in tone and emphasis.

Is it correct to say "it's main aim" instead of "its main aim"?

No, "it's main aim" is incorrect. "It's" is a contraction of "it is" or "it has", while "its" is the possessive form, indicating that something belongs to it. Therefore, the correct phrase is ""its main aim"".

What's the difference between "its main aim" and "its main objective"?

While "aim" and "objective" are often used interchangeably, "objective" tends to suggest a more specific, measurable target, while "aim" can refer to a broader, more general goal. Both ""its main aim"" and "its main objective" are correct and can be used depending on the context.

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Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: