Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it was selling
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it was selling" is correct and usable in written English.
You can use it to describe a situation where something was in the process of being sold or was available for sale in the past. Example: "During the summer sale, it was selling faster than we could restock the shelves."
✓ Grammatically correct
News & Media
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
60 human-written examples
Meanwhile, GM said it was selling its 20% stake in Fuji Heavy Industries, a Japanese carmaker.
News & Media
Last week, Comcast said it was selling its 57.5% interest in the channel to Liberty.
News & Media
HSBC also said it was selling Springleaf its loan servicing facility in London, Ky.
News & Media
The book hadn't earned back its advance over 11 years, and suddenly it was selling.
News & Media
Kerrisdale publicly announced that it was selling Sage short, betting that its shares would drop.
News & Media
It was selling managed investment schemes — investments in its properties.
News & Media
It was selling experiences.
News & Media
After the Greeks, it was selling something.
News & Media
He denied it was selling passports.
News & Media
It was selling for £100 a gram.
News & Media
"It was selling extremely well before the Pulitzer," Simonoff says.
News & Media
Expert writing Tips
Best practice
When describing a past trend or situation, use "it was selling" to indicate a continuous action in the past. For example, "Back in the 90s, "it was selling" like crazy" is more descriptive than "it sold".
Common error
Avoid using "it is selling" when you want to talk about the past. "It is selling" indicates a present or ongoing action. Use "it was selling" for past continuous actions.
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it was selling" functions as a verb phrase in the past continuous tense. It indicates an ongoing action of selling something at a specific time in the past. Ludwig provides numerous examples demonstrating its usage across various contexts.
Frequent in
News & Media
98%
Formal & Business
1%
Encyclopedias
1%
Less common in
Wiki
0%
Science
0%
Academia
0%
Ludwig's WRAP-UP
The phrase "it was selling" is a common and grammatically correct verb phrase used to describe an ongoing action of selling something in the past. As Ludwig AI confirms, it is suitable for various contexts, particularly in describing past market trends or sales figures. With a neutral register, it fits well in both formal and informal communications. The phrase frequently appears in News & Media sources, emphasizing its role in reporting past sales performance. To avoid confusion, ensure you use it to describe continuous past actions and not mistake it for present or future tenses.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
it sold
Simple past tense, indicating a completed action of selling.
it had sales of
Focuses on the sales figures rather than the act of selling.
it retailed for
Emphasizes the price at which it was sold.
it was marketed at
Highlights the marketing aspect and the intended price.
it shifted units
Informal way of saying that the item was sold.
it moved quickly
Indicates that the item was sold fast.
it found buyers
Focuses on the fact that there were people buying it.
it cleared stock
Suggests that they were getting rid of a lot of it.
it had a good run
Implies that the item was sold for a good amount of time.
it proved popular
Emphasizes the item's popularity during its selling period.
FAQs
How can I use "it was selling" in a sentence?
Use "it was selling" to describe something that was being sold continuously or repeatedly in the past. For example, "The new phone "it was selling" incredibly well during the holiday season".
What are some alternatives to "it was selling"?
Depending on the context, you can use alternatives like "it sold", "it retailed for", or "it was being sold".
What's the difference between "it was selling" and "it sold"?
"It was selling" describes a continuous action in the past, while "it sold" describes a completed action. For instance, "it was selling" well implies ongoing sales, while "it sold" well suggests overall sales performance.
Is "it was selling" formal or informal?
"It was selling" is generally neutral and appropriate for both formal and informal contexts, particularly when describing past market trends or sales figures.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested