it reinvents itself

USAGE SUMMARY

The phrase "it reinvents itself" is correct and usable in written English.
You can use it to describe something that undergoes transformation or change, often in a positive or innovative way. Example: "The brand has been successful for decades because it reinvents itself to stay relevant in the ever-changing market."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

18 human-written examples

DAVID R. DIERDORFF Juneau, Alaska, Dec. 4, 2011 To the Editor: When a savvy private business experiences a drop in revenue that threatens its existence, it reinvents itself and finds a means to offer more appeal and value to the consumer.

The New York Times

"It reinvents itself".

The New York Times

Critics warn that the IMF faces irrelevance unless it reinvents itself radically.That seems an extraordinary assertion.

The Economist

It reinvents itself as a winter garden, with fire pits, blankets and hot toddies.

The Washington Post

Secondly, "El Chapo" has been jailed, and the authorities are trying to dismantle the Sinaloa cartel before it reinvents itself under new management.

The Economist

The epic Bollywood extravaganza "Fanaa" goes so far over the top that it reinvents itself halfway and launches on a brand new trajectory of the absurd.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

42 human-written examples

"The extraordinary thing about the Cup is that, at the moment it was beginning to lose a bit of its luster, it reinvented itself," Carlyon said.

The New York Times - Sports

It reinvented itself by drawing on its DNA as an expert in showcasing far-flung and fascinating people and places, along with the magnificent flora and fauna of the world, but this time across a multitude of media platforms.

Forbes

Instead, it reinvented itself as a living museum, preserving a sense of its maritime past and becoming a runaway tourist success.

The New York Times - Travel

Look at 'The Wire.' It reinvented itself every year".

The New York Times - Arts

It reinvented itself as a retailer (not an owner) of content.

The Economist

Expert writing Tips

Best practice

Use "it reinvents itself" to describe entities that successfully adapt to changing circumstances or market demands.

Common error

Avoid using "it reinvents itself" when only minor adjustments or superficial changes have occurred. This phrase implies a significant transformation.

Linguistic Context

The phrase "it reinvents itself" functions as a verb phrase indicating a process of transformation or adaptation. Ludwig AI affirms its correctness. It typically describes how an entity changes to remain relevant or successful.

Expression frequency: Uncommon

Frequent in

News & Media

75%

Science

15%

Formal & Business

10%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "it reinvents itself" is a grammatically sound and frequently employed expression used to depict significant transformations or adaptations, as confirmed by Ludwig AI. It carries a neutral tone and is commonly found in news, media and science contexts, denoting an entity's capacity to evolve, innovate, and maintain relevance. When using this phrase, remember that it indicates a substantial change, making it essential to reserve it for scenarios involving genuine and comprehensive transformation.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it transforms

Focuses on a complete change in form or appearance.

it adapts

Emphasizes adjusting to new conditions or requirements.

it evolves

Highlights a gradual process of development and change.

it remakes itself

Suggests a conscious effort to recreate its image or function.

it changes its approach

Indicates a shift in methodology or strategy.

it renews itself

Implies a restoration or revitalization of its original state.

it metamorphoses

Denotes a dramatic and complete transformation, often with a biological connotation.

it reforms

Implies improvement through alteration or removal of defects.

it revolutionizes

Suggests a fundamental and often sudden change.

it reinvents its image

Focuses specifically on altering public perception.

FAQs

How can I use "it reinvents itself" in a sentence?

You can use "it reinvents itself" to describe something that undergoes significant transformation to stay relevant. For example, "The company has been successful for decades because "it reinvents itself" to stay relevant in the ever-changing market."

What are some alternatives to "it reinvents itself"?

You can use alternatives like "it transforms", "it adapts", or "it evolves" depending on the specific context you want to convey.

When is it appropriate to use the phrase "it reinvents itself"?

Use "it reinvents itself" when describing a substantial and transformative change, not just minor adjustments. This phrase is best suited for situations where an entity has fundamentally altered its approach, image, or function.

What's the difference between "it reinvents itself" and "it improves"?

"It reinvents itself" implies a complete transformation or overhaul, while "it improves" suggests making something better or more efficient without necessarily changing its fundamental nature. Reinvention is a more radical concept than simple improvement.