Used and loved by millions

Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

MitStanfordHarvardAustralian Nationa UniversityNanyangOxford

it never lasts

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "it never lasts" is correct and usable in written English.
You can use it when you want to indicate that something does not last, either in terms of duration or permanence. For example, "No matter how much I wish for things to stay the same, it never lasts."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

20 human-written examples

But it never lasts, he said.

News & Media

The New York Times

"It never lasts, and it gets dirty".

News & Media

The New York Times

Sometimes they kiss and make up, but it never lasts.

News & Media

The New York Times

It never lasts until the second cup, though.

"But it never lasts as long as it does now, online".

I can flare up into anger quite quickly but it never lasts.

News & Media

Independent
Show more...

Human-verified similar examples from authoritative sources

Similar Expressions

39 human-written examples

It never lasted.

But it never lasted long.

News & Media

Independent

But it never lasted long enough.

News & Media

The New York Times

One minute everybody was celebrating but it never lasted long".

News & Media

The New York Times

Sometimes you get tired and frustrated but it never lasted long.

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

When using "it never lasts", ensure the context clearly defines what "it" refers to, avoiding ambiguity. For example, instead of "The excitement was great, but it never lasts", try "The initial excitement was great, but the feeling never lasts".

Common error

Avoid using "it never lasts" as a sweeping generalization without specific context. Instead of saying "Love never lasts", which is overly broad, specify the condition or instance, such as "That kind of infatuation never lasts".

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "it never lasts" functions as a statement of impermanence or transience. Ludwig AI confirms its correct usage in expressing the lack of duration or continuation of something. Examples show its application across diverse contexts, from relationships to fleeting moments.

Expression frequency: Common

Frequent in

News & Media

55%

Science

20%

Formal & Business

10%

Less common in

Wiki

10%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "it never lasts" is a common and grammatically correct expression used to convey the temporary nature of something. According to Ludwig, it functions as a statement of impermanence and serves the purpose of tempering expectations by acknowledging that certain states or experiences are not enduring. While versatile, it maintains a neutral register, suitable for diverse contexts ranging from news reports to casual discussions. Common mistakes include overgeneralization, emphasizing the importance of providing specific context. Related phrases, such as "it doesn't endure" or "it is temporary", offer alternative ways to express similar sentiments. The high frequency of the phrase in reputable sources confirms its reliability and usefulness in effective communication.

FAQs

How can I use "it never lasts" in a sentence?

You can use "it never lasts" to express the idea that something is temporary or does not endure. For example, "The initial enthusiasm was high, but "it never lasts"".

What phrases are similar to "it never lasts"?

Similar phrases include "it doesn't endure", "it is temporary", or "it is fleeting", each conveying a sense of transience.

Is it appropriate to use "it never lasts" in formal writing?

While "it never lasts" is grammatically correct, its informality may make it more suitable for casual or narrative contexts. In formal writing, consider more precise alternatives like "it is not permanent" or "its effects are transient".

What's the difference between "it never lasts" and "it doesn't last forever"?

"It never lasts" implies that something has a consistently short duration. "It doesn't last forever", on the other hand, simply indicates that something is finite but could still last a significant amount of time. The nuance depends on the specific context.

ChatGPT power + Grammarly precisionChatGPT power + Grammarly precision
ChatGPT + Grammarly

Editing plus AI, all in one place.

Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.

Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: