Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it is that simplicity
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it is that simplicity" is correct and usable in written English.
You can use it to emphasize the quality of simplicity in a particular context or argument. Example: "In the end, it is that simplicity that makes the design so appealing to users."
✓ Grammatically correct
News & Media
Science
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
2 human-written examples
"The simplicity of it was surprising and I think it is that simplicity which has allowed us to see really strong outcomes.
News & Media
SItn up for the best of VisE, delivered thatour inbox daily.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
Eastover does indeed seem to have stepped out of another time, and it's that simplicity that makes it attractive.
News & Media
It's that simplicity that could make MOX a hit.
News & Media
But it's that simplicity that turns it into a work of dumbheaded genius, a gloriously unrelenting paean to the pleasures of going out.
News & Media
It was that simplicity to his character that made Hughes liked by an enormous amount of people.
News & Media
It's that simplicity and emphasis on what actions to take that makes the service like no other analytics product I've seen.
News & Media
It's that very simplicity that allows so much improvisation.
News & Media
And it's that same simplicity — both in the mascot's name and burger offerings — that have given the brand its staying power for 78 years.
News & Media
It's that kind of simplicity and personal connection which is effectively the life-blood of Twitter.
News & Media
It might as well be one of our songs". It's that type of simplicity and honesty which has long endeared the group to their fans.
News & Media
Expert writing Tips
Best practice
Use "it is that simplicity" when you want to emphasize that the lack of complexity is the key attribute or advantage in a particular situation. For example, "The product's success lies in its user-friendly design; it is that simplicity that attracts a wide range of customers."
Common error
Avoid using "it is that simplicity" as a crutch to oversimplify complex issues. While simplicity can be valuable, ensure you're not sacrificing accuracy or depth of understanding for the sake of brevity. Always support your claims with sufficient evidence and nuanced reasoning.
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it is that simplicity" functions as a subject complement, emphasizing and highlighting simplicity as the key attribute or characteristic being discussed. According to Ludwig, this construction is used to draw attention to the quality of uncomplicated design or nature.
Frequent in
News & Media
66%
Science
34%
Formal & Business
0%
Less common in
Encyclopedias
0%
Wiki
0%
Reference
0%
Ludwig's WRAP-UP
The phrase "it is that simplicity" is a grammatically sound construction used to emphasize that a lack of complexity is a key attribute. Ludwig's analysis of the phrase indicates that it's most frequently found in news and media, as well as scientific contexts. Though not exceedingly common, it's a powerful way to stress the importance of simplicity. Remember to wield this phrase judiciously, ensuring that its use enhances, rather than diminishes, the nuance and depth of your argument.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
it is its simplicity
Changes the construction slightly to focus on possession.
it is that easiness
Replaces 'simplicity' with 'easiness', focusing on the lack of difficulty.
it is that straightforwardness
Substitutes 'simplicity' with 'straightforwardness', highlighting the direct and uncomplicated nature.
it is that clarity
Replaces 'simplicity' with 'clarity', emphasizing the ease of understanding.
it is that lack of complication
Rephrases to highlight the absence of complexity instead of directly stating simplicity.
it is that plainness
Substitutes 'simplicity' with 'plainness', focusing on the lack of embellishment.
it is that unpretentiousness
Highlights the lack of artificiality as the defining characteristic.
it is that minimalism
Focuses on the reduced or essential elements, replacing 'simplicity' with a design principle.
it is that basic nature
Emphasizes the fundamental and uncomplicated quality.
it is that essential quality
Focuses on the core, indispensable attribute, rather than overall simplicity.
FAQs
How can I use "it is that simplicity" in a sentence?
Use "it is that simplicity" to emphasize that the uncomplicated nature of something is its most important or appealing characteristic. For instance, "The software's appeal is its ease of use; "it is that simplicity" that makes it accessible to everyone."
What's a good alternative to "it is that simplicity"?
Depending on the context, alternatives include "it is its simplicity", "it is that ease", or "it is that straightforwardness". Choose the alternative that best reflects the specific nuance you wish to convey.
Is "it is that simplicity" grammatically correct?
Yes, "it is that simplicity" is grammatically correct. The structure highlights and emphasizes the particular quality of simplicity. According to Ludwig, the phrase is usable in written English.
When is it appropriate to use "it is that simplicity" over other similar phrases?
Use "it is that simplicity" when you want to strongly emphasize simplicity as the defining characteristic. Other phrases might work, but this particular construction is best when you want to highlight and focus specifically on the uncomplicated nature of something.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
85%
Authority and reliability
4.1/5
Expert rating
Real-world application tested