it is promoting

USAGE SUMMARY

The phrase "it is promoting" is correct and usable in written English.
You can use it when discussing the act of encouraging or supporting a particular idea, product, or initiative. Example: "The new campaign is effective because it is promoting healthy eating habits among children."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

It is promoting its "Cities of the Underworld" series.

The New York Times

These days, it is promoting its steam and dry sterilizer to corporate offices as a way to detoxify mail.

The New York Times

It is promoting its Forbes ranking as the No. 1 best small-town metropolitan area and circulating buttons that boast: "Decatur Downright Delightful".

The New York Times

In Britain it is promoting its e-ink devices like the Nook Simple Touch and the Nook Simple Touch GlowLight, which has a built-in reading light.

The New York Times

It is promoting its mainstay, Jack Daniel's, which contributes 65% of beverage revenue, as an American label.

Forbes

It is promoting its "front ends," the software that you see when you log onto a site, as a complement to its systems that manage inventory, purchasing and finance.

Forbes

To that end, it is promoting its mainstay Big Mac hamburger.

Huffington Post

Tran Bao Minh, its marketing chief, says it is promoting a "Pure Premium" fresh milk brand that costs 10% more than the equivalent product of Dutch Lady, a European competitor.

The Economist

Some in the C of E are worried about its image of "male, pale and stale", especially when it is promoting "mission churches" in inner-city areas.

The Guardian

Ultimately, Moscow would like to draw Turkey into its orbit and into the security and trade organizations it is promoting in Asia, although such a shift is not expected anytime soon.

The New York Times

The network has faced regular accusations that it is promoting — not just covering — the Tea Party movement, something that its executives deny.

The New York Times

Expert writing Tips

Best practice

When using "it is promoting", ensure the subject clearly identifies the entity doing the promoting and that the object specifies what is being promoted for clarity.

Common error

Avoid using "it is promoting" without a clear antecedent for "it". Always make sure the subject is explicitly stated or easily inferred from the context to prevent ambiguity.

Linguistic Context

The phrase "it is promoting" functions as a present progressive verb phrase, indicating an ongoing action of endorsement or advocacy. Ludwig AI confirms its correctness and usability, indicating active support.

Expression frequency: Very common

Frequent in

News & Media

51%

Science

24%

Formal & Business

13%

Less common in

Academia

2%

Wiki

2%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "it is promoting" serves as a versatile tool for expressing ongoing endorsement or advocacy, as confirmed by Ludwig AI. Its neutral tone makes it suitable for various contexts, from news reporting to formal business communications. While grammatically sound and widely used, clarity is key; always ensure the subject is explicit to avoid ambiguity. By understanding its nuances and applying best practices, you can effectively leverage "it is promoting" in your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it's advocating

Focuses on publicly recommending or supporting an idea or cause; more direct and assertive.

it's championing

Implies enthusiastic support and defense of something, often in the face of opposition.

it's endorsing

Suggests formal approval or support, often used in the context of products or services.

it's backing

Implies providing support or resources to help something succeed.

it's advertising

Specifically refers to the act of making something known to the public to encourage sales.

it's marketing

Broader term encompassing all activities involved in selling products or services.

it's pushing

Suggests active and sometimes forceful attempts to promote something.

it's publicizing

Focuses on making information about something widely available to the public.

it's featuring

Highlights something as a prominent aspect, drawing attention to it.

it's highlighting

Emphasizes particular aspects to make them more noticeable.

FAQs

How can I use "it is promoting" in a sentence?

Use "it is promoting" when you want to describe an entity actively supporting or advertising something. For example, "The company "it is promoting" its new product line through social media campaigns".

What are some alternatives to "it is promoting"?

You can use alternatives like "it's "advocating"", "it's "endorsing"", or "it's "championing"" depending on the specific context and nuance you want to convey.

Is "it is promoting" formal or informal?

"It is promoting" is generally considered neutral in tone and can be used in both formal and informal contexts. However, for very formal writing, consider alternatives like "it is advocating" or "it is supporting".

What's the difference between "it is promoting" and "it is advertising"?

While both involve making something known, "it is promoting" is broader and includes support and advocacy. "It is "advertising"" specifically refers to making something known to encourage sales or awareness.