Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
it is more about
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "it is more about" is correct and can be used in written English.
Specifically, it is used to indicate that the topic is shifting away from a previous topic. For example, "We were discussing the upcoming election, but it is more about how it will affect our local community."
✓ Grammatically correct
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified similar examples from authoritative sources
Similar Expressions
60 human-written examples
"Banksy is more 90s.
News & Media
Activists say it is more than 30,000.
News & Media
It is more acidic than H2S.
Wiki
"It is more tangible".
News & Media
It is more mature".
News & Media
It is more complicated.
News & Media
"It is more challenging".
News & Media
It is more dynamic, more inegalitarian.
News & Media
"It is more democratic.
News & Media
It is more expensive.
News & Media
It is more efficient and more flexible.
News & Media
Expert writing Tips
Best practice
When using "it is more about", ensure the context clearly indicates what the focus is shifting away from. This helps maintain clarity and avoids ambiguity.
Common error
Avoid using "it is more about" without a clear antecedent. The pronoun "it" should refer to something previously mentioned to prevent confusion.
Source & Trust
60%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "it is more about" serves as a discourse marker. It's a connector that indicates a shift in emphasis or focus within a conversation or written piece. Ludwig AI confirms its usage for indicating a topic shift.
Frequent in
Science
0%
News & Media
0%
Formal & Business
0%
Less common in
Science
0%
News & Media
0%
Formal & Business
0%
Ludwig's WRAP-UP
In summary, "it is more about" is a versatile phrase used to shift focus or emphasize a different aspect of a topic. While grammatically correct and commonly understood, its effectiveness depends on clear context. Ludwig AI analysis confirms its primary function as a discourse marker, signaling a change in emphasis. Although no specific examples were found in the provided data, understanding its role in redirecting attention is key to using it effectively.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
the focus is on
Emphasizes a central point of attention, differing in its directness.
the key point is
Highlights a central idea, changing the structure for emphasis.
the emphasis is on
Stresses a particular aspect, using a more formal tone.
the main concern is
Focuses on a primary worry, indicating a problem-oriented shift.
it revolves around
Suggests a central theme, differing in its figurative language.
it centers on
Indicates a core subject, employing a more direct approach.
the crux of the matter is
Identifies the most important point, adding a sense of urgency.
what matters most is
Prioritizes a key element, shifting the sentence's construction.
the real issue is
Pinpoints a fundamental problem, using a more assertive tone.
the heart of the matter is
Highlights the core essence, using figurative and emphatic language.
FAQs
How can I use "it is more about" in a sentence?
Use "it is more about" to shift the focus from one aspect of a topic to another. For example, "While the initial discussion focused on cost, "it is more about" the long-term benefits".
What's the difference between "it is more about" and "it's about"?
"It's about" introduces a topic, while "it is more about" suggests a refinement or shift in focus from a previously discussed aspect.
What are some alternatives to "it is more about"?
You can use phrases like "the focus is on", "the emphasis is on", or "the main concern is" depending on the specific nuance you want to convey.
Is "it is more about" formal or informal?
"It is more about" is generally considered neutral and can be used in both formal and informal contexts, though more formal alternatives might exist for academic or professional writing.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
60%
Authority and reliability
4.1/5
Expert rating
Real-world application tested