it is going after

USAGE SUMMARY

The phrase "it is going after" is correct and usable in written English.
You can use it to indicate that something is pursuing or following another thing, often in a figurative sense. Example: "The company is investing heavily in new technologies; it is going after the latest innovations to stay competitive."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

32 human-written examples

Such evasion has played a significant role in Greece's debt crisis, and as the country struggles to get its financial house in order, it is going after tax cheats as never before.

The New York Times

The accusation came as Moscow – which says it is going after "terrorist groups", including Isis – ramped up its bombardments in Syria.

The Guardian

Apple, fresh off of its court victory last week, just informed the court the products it is going after for a U.S. sales ban on the basis of patent infringement.

TechCrunch

And it is going after Mr. Stoker for arranging the structure.

The New York Times

It unveiled a new apparel hub for fashion lovers in February, and now it is going after conservation-minded shoppers.

The New York Times - Tech

Most important, it is going after the 36 state governors, 33 of whom Mr Ribadu says are under investigation.

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

26 human-written examples

"But a couple of the file extensions it's going after are very specific encrypted files".

BBC

If you say something in a face-to-face group, it is gone after saying.

International Journal of Educational Technology in Higher Education

Uber may have previously sought to steal drivers away from its competition, but now it's going after their customers.

TechCrunch

The knee-jerk response to Spotify adding shortform videos to its service is to suggest it's going after YouTube.

The Guardian - Tech

Incidentally, Microsoft admits that it's going after Gmail members with Outlook.com.com

The New York Times - Tech

Expert writing Tips

Best practice

Use "it is going after" to clearly indicate an active pursuit or targeting of something, whether it's a goal, a market segment, or an entity. Ensure the context makes clear what "it" refers to and what is being pursued.

Common error

Avoid using "it is going after" when the action is more general than a specific pursuit. For example, don't say "The company is going after innovation" when "The company is fostering innovation" is more accurate if innovation is a general principle rather than a specific target.

Linguistic Context

The phrase "it is going after" functions as a verbal phrase indicating active pursuit or targeting. Ludwig examples demonstrate its usage across diverse contexts, from businesses targeting markets to entities pursuing specific goals. Ludwig AI confirms its correctness.

Expression frequency: Common

Frequent in

News & Media

91%

Science

5%

Formal & Business

4%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "it is going after" serves as a versatile tool for conveying active pursuit or targeting. Ludwig AI confirms that the phrase is considered correct and usable in written English. Predominantly found in news and media contexts, this phrase effectively communicates the directed effort of an entity towards a specific objective. Alternative phrases like "it is pursuing" or "it is targeting" can be used to achieve subtle shifts in tone or emphasis. When employing "it is going after", ensure clarity regarding the subject and the target of the pursuit to maintain effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

it is pursuing

Uses a more formal verb to indicate following or striving for something.

it is in pursuit of

A more formal and emphatic version of "it is pursuing".

it is targeting

Emphasizes the selection of a specific objective or entity.

it is chasing

Suggests a more active and possibly competitive pursuit.

it is seeking

Highlights the act of searching or aiming to obtain something.

it is aiming for

Focuses on the intention and direction of the effort.

it is trying to get

A more informal way of expressing the attempt to acquire something.

it is hunting for

Implies a vigorous search, often for something elusive.

it is on the trail of

Suggests following clues or evidence to find something.

it is on the hunt for

Similar to 'hunting for' but emphasizes the active searching process.

FAQs

How can I use "it is going after" in a sentence?

Use "it is going after" to describe an entity actively pursuing a specific target or goal. For instance, "The company "it is going after" a new market segment to increase its revenue."

What are some alternatives to "it is going after"?

You can use alternatives like "it is pursuing", "it is targeting", or "it is seeking" depending on the specific nuance you want to convey.

Is "it is going after" formal or informal?

The phrase ""it is going after"" is generally considered neutral and can be used in both formal and informal contexts, although more formal alternatives like "it is pursuing" may be preferred in highly formal settings.

What's the difference between "it is going after" and "it is chasing"?

While both phrases suggest pursuit, ""it is going after"" is more general and can refer to any kind of pursuit, whereas "it is chasing" often implies a more active, competitive, and sometimes frantic pursuit.