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"Now the trick is lads is to lean your head back, roll then close your eyes groan loudly stick your bat back under your arm then trudge back to the pavilion with your head drooped down like an old sock.
The ad may try to look super modern and enlightened by taking the point of view of empowered-looking women but, make no mistake, the message here, as always, is: "Lads, do this and get fit birds".
"I've not gone out and got seasoned Championship players, what I've got is lads who I think will be extremely good but that will take time".
"In the second half we showed what we have got in the dressing room and that is lads that are totally behind each other, myself and the staff".
The subtext is: lads are stupid, and cannot be trusted with the entertainment they enjoy.
The country is about to be gripped by a never-before-seen epidemic, and that is: lads everywhere getting debilitating sunburn on their kneecaps and their kneecaps only, because of these wretched, deliberately-ripped skinny jeans that every man on Love Island insists on wearing.
Similar(53)
They really are lads, too.
But there's lads coming through.
"There are lads in there three, four, five tellies.
Let lads be lads.
Ten percent were lads.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com