Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
is all about
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "is all about" is a correct and usable phrase in written English.
You can use it to indicate that something is the main focus or subject of something else. For example: "This article is all about the history and importance of jazz music."
✓ Grammatically correct
News & Media
Wiki
Science
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
60 human-written examples
"This is all about pride.
News & Media
Life is all about choices.
Wiki
It is all about reputation.
News & Media
It is all about trust".
News & Media
It is all about him.
News & Media
This is all about cheap".
News & Media
Geopolitics is all about leverage.
News & Media
Economics is all about consumption.
News & Media
"This is all about football.
News & Media
"This is all about inequality".
News & Media
"Umpiring is all about adjusting".
News & Media
Expert writing Tips
Best practice
Use "is all about" to clearly and concisely communicate the central theme or purpose of a subject. Ensure that the context provides enough information for the audience to understand the core concept being highlighted.
Common error
Avoid using "is all about" excessively in formal writing, such as academic papers or business reports. Opt for more sophisticated alternatives like "revolves around" or "centers on" to maintain a professional tone.
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "is all about" functions as a predicate adjective, emphasizing the core characteristic or focus of a subject. Ludwig AI confirms its grammatical correctness and widespread usage. The phrase connects a subject with its defining attribute, as seen in examples like "Life is all about choices."
Frequent in
News & Media
48%
Wiki
20%
Formal & Business
13%
Less common in
Science
10%
Reference
0%
Encyclopedias
0%
Ludwig's WRAP-UP
The phrase "is all about" is a common and grammatically sound way to emphasize the core focus or defining characteristic of a subject. As Ludwig AI confirms, it's widely used across diverse contexts, although it may be less suitable for formal writing. The phrase appears most frequently in news articles and general-interest content, serving to simplify complex ideas and highlight their essential elements. When used effectively, "is all about" provides clarity and emphasis, making it a valuable tool for clear communication.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
focuses on
This alternative emphasizes a deliberate attention towards a particular subject or aspect.
centers on
This suggests a concentration on a specific point or subject, highlighting its importance.
boils down to
This simplifies the concept to its most basic and essential element.
revolves around
This alternative implies a circular movement around a central point, emphasizing the core focus.
is primarily concerned with
This alternative specifies that the main focus lies on a particular aspect or issue.
is at its heart
This emphasizes the innermost and most vital aspect of something.
concerns itself with
This implies a more deliberate and thoughtful engagement with the subject at hand.
is essentially
This simplifies the subject to its most fundamental and crucial components.
amounts to
This implies a result or consequence, suggesting the core outcome or value.
is fundamentally
This alternative highlights the underlying and most important aspects.
FAQs
How can I use "is all about" in a sentence?
You can use "is all about" to emphasize the main focus or essence of something. For example, "Success "is all about" hard work and dedication."
What are some alternatives to "is all about"?
Alternatives to "is all about" include "revolves around", "centers on", and "focuses on", depending on the specific context.
When is it appropriate to use "is all about"?
"Is all about" is appropriate in various contexts, from informal conversations to news articles, where you want to highlight the key aspect of something. It may be less suitable for highly formal academic or business writing.
Is "is all about" considered formal or informal?
"Is all about" leans towards the informal side. While acceptable in many contexts, consider using alternatives like "concerns" or "pertains to" for more formal situations.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested