introductory price

USAGE SUMMARY

"introductory price" is a correct and usable phrase in written English.
You can use it when referring to a special pricing given to a product or service when it first enters the market. For example, "The new smart phone comes with an introductory price of $499."

✓ Grammatically correct

News & Media

Academia

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Some promotions offer a special introductory price.

The Guardian

The official price is £7.99, the introductory price £5.99.

Independent

(For women who subscribe for a year, Johnson & Johnson is offering an introductory price of $380).

The New York Times

The service is available for an introductory price of $14.95 a year through www.consumerreportstogo.org.org

The New York Times - Tech

For a bargain $10 introductory price, we got a three-hour immersion course in the basics.

The New York Times - Travel

The Montjola Kids service costs £175 per child pw (introductory price).

The Guardian - Travel

The course is being offered at the introductory price of $495.

Massachusetts Institute of Technology

The low introductory price is meant to appeal to new customers who have not had broadband in the past.

The New York Times

That is less than half the introductory price of the chip's predecessor, which Intel released only five months ago.

The New York Times

A few months ago, the company discontinued a $99 introductory price and raised its cost to $399.

The New York Times

But the introductory price will drop to $15 within 12 months, according to the company's chief executive, Philip Styles, and then to $12 six months after that.

The New York Times - Tech

Expert writing Tips

Best practice

When using "introductory price", clearly state the duration or conditions under which the price is valid to avoid confusion and build trust with customers.

Common error

Avoid only mentioning the "introductory price" without indicating the standard price after the promotional period. This omission can be perceived as misleading and can deter potential customers.

Linguistic Context

The phrase "introductory price" functions as a noun phrase, where "introductory" modifies the noun "price". It describes a specific type of price offered as an incentive, often at the beginning of a product or service's availability. Ludwig shows frequent usage in diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

60%

Academia

20%

Science

10%

Less common in

Formal & Business

5%

Encyclopedias

3%

Wiki

2%

Ludwig's WRAP-UP

The phrase "introductory price" is a common and grammatically sound way to describe a special, usually lower, price offered for a limited time, typically at the launch of a new product or service. As Ludwig AI confirms, it’s widely accepted and used in a variety of contexts, primarily in news, media, academic, and business settings. When employing this phrase, remember to specify the duration of the offer and the regular price that will apply afterwards, ensuring transparency and building trust with your audience. Consider alternatives like "special offer price" or "discounted launch price" for variety, but be mindful of subtle differences in emphasis. Using "introductory price" effectively can be a powerful tool for attracting new customers.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

special offer price

Replaces "introductory" with "special offer", emphasizing the temporary promotional nature of the price.

limited-time offer price

Highlights the time-sensitive aspect of the price reduction.

initial promotional price

Uses "promotional" to specify the type of price, indicating a marketing incentive.

discounted launch price

Combines the discount aspect with the launch phase of a product or service.

early bird price

Emphasizes that the price is for customers who purchase early.

first-time buyer price

Targets the price specifically at new customers.

new customer price

Focuses on attracting new clientele with a special rate.

teaser price

Highlights that this price is temporary and intended to entice new customers.

sale price

A simple alternative indicating a reduced price for a limited time.

reduced initial price

Highlights the reduction in price at the beginning.

FAQs

How can I use "introductory price" in a sentence?

You can use "introductory price" to describe a lower price offered for a limited time, such as: "The streaming service is available at an "introductory price" of $5 per month for the first three months".

What's a good alternative to "introductory price"?

Alternatives to "introductory price" include "special offer price", "limited-time offer price", or "initial promotional price", all conveying a similar meaning of a reduced rate for a limited duration.

Is it necessary to mention the regular price after the "introductory price" period?

Yes, it's a best practice to mention the regular price to manage customer expectations. For example: "The software is available at an "introductory price" of $29, after which the regular price of $49 will apply".

What makes an "introductory price" effective?

An "introductory price" is effective when it's significantly lower than the regular price, clearly communicated, and accompanied by a sense of urgency or limited availability. This encourages potential customers to try the product or service.