Oxford, trailing by a half length after three-quarters of the race, pulled away down the stretch despite the fact that Cambridge had inside advantage on the bend near the finish.
At the top end of the leg, Butterworth called for repeated tacks and used the inside advantage to push the Italians out past the lay line to the mark.
The Jayhawks used their size and strength to inside advantage and Kaun was important in the second half, particularly in getting Andrew Lovedale of Davidson to foul out with five rebounds, tied for most on his team.
To find it, he argues in his book "The Inside Advantage" (written with Dave Conti, McGraw Hill, 2007), you need to follow this four-step process: First you need to ask who is your core customer, the person "most likely to buy your product or service in the quantity required for optimal profit".
On the other hand, we have an inside advantage: We should know our company and its users and their needs better than anyone.
Canon and Nikon make lenses for their own camera systems that tend to work better than most — in part because they're making them in-house, with all the inside advantage that entails.
