increase exposure

USAGE SUMMARY

The phrase 'increase exposure' is correct and usable in written English.
You can use it when you want to refer to increasing awareness or visibility of something. For example, "We have been working to increase exposure of our brand on social media."

✓ Grammatically correct

News & Media

Academia

Science

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

The fear was that a ban intended to reduce smoking might increase exposure among children.

The Guardian

Courtesy of the market panic, you get to increase exposure at absurd prices.

The Washington Post

In contrast, legacy architecture will increase exposure to being undermined by new entrants.

Massachusetts Institute of Technology

If necessary, a suitable absorber may be placed in the beam to increase exposure times.

Cornell University

Building techniques aimed at airtight environments reduce heat loss but greatly increase exposure to toxic substances released within the home.

The New York Times - Health

Longer activity periods could increase exposure of plants to herbivory and disease in both vegetative and floral tissue.

Nature

The primary goal of this event is to increase exposure to alternative career avenues and make new connections.

University of California, Berkeley

We designed and implemented a curriculum to increase exposure to ambulatory nephrology among internal medicine interns.

American Journal of Kidney Diseases

Any content generated should simultaneously be fed through social media channels to increase exposure.

Independent

Human-verified similar examples from authoritative sources

Similar Expressions

2 human-written examples

Henderson took advantage of his increased exposure.

The New York Times - Sports

I'm not convinced Spotify significantly increases exposure, though.

The Guardian - Opinion

Expert writing Tips

Best practice

When aiming to "increase exposure", tailor your strategies to the specific platform or audience you're targeting. A strategy that works on one social media platform might not be effective on another.

Common error

Avoid simply aiming for mass "increase exposure" without considering whether the increased reach is actually connecting with your target audience. Focus on quality over quantity to ensure meaningful engagement.

Linguistic Context

The phrase "increase exposure" functions primarily as a verb phrase where "increase" is the verb and "exposure" is the noun object. It describes the action of making something more visible or widely known. Ludwig shows that it's commonly used in various contexts to denote active efforts to enhance visibility.

Expression frequency: Very common

Frequent in

News & Media

36%

Science

33%

Academia

21%

Less common in

Formal & Business

7%

Wiki

2%

Reference

1%

Ludwig's WRAP-UP

The phrase "increase exposure" is a very common and grammatically correct verb phrase used to describe efforts aimed at making something more visible or widely known. As indicated by Ludwig AI, it is frequently employed across various contexts, including news, academia, and science. This phrase serves to inform and persuade, often with the goal of promoting awareness to improve sales, recognition, or influence. While the register is generally neutral, its usage spans from formal business settings to general media, making it versatile for diverse audiences. To effectively "increase exposure", it's crucial to tailor strategies to specific platforms and audiences while maintaining relevance and quality over mere quantity. Related phrases such as "boost visibility", "enhance awareness", and "expand outreach" offer alternative ways to express similar intentions.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

boost visibility

Focuses specifically on making something more visible.

promote visibility

Highlights active promotion to make something more visible.

enhance awareness

Highlights the act of making people more conscious or informed.

expand outreach

Emphasizes the process of reaching a larger audience.

raise profile

Indicates elevating the status or recognition of something.

heighten recognition

Emphasizes making something more easily recognized.

broaden scope

Suggests widening the range or extent of something.

extend reach

Focuses on increasing the distance or area something covers.

amplify message

Suggests making a message louder or more widely heard.

magnify presence

Focuses on increasing the overall impact or impression.

FAQs

How can I use "increase exposure" in a sentence?

You can use "increase exposure" to describe efforts to make something more visible or well-known. For example, "The company is using social media to "increase exposure" for its new product."

What are some alternatives to saying "increase exposure"?

Alternatives include "boost visibility", "enhance awareness", or "expand outreach", depending on the specific context you're referring to.

Which is correct, "increase exposure" or "increased exposure"?

"Increase exposure" is a verb phrase suggesting an action, while "increased exposure" refers to the result of that action or a state. For example, "We need to "increase exposure"," versus "The product experienced "increased exposure" after the marketing campaign."

What's the difference between "increase exposure" and "gain exposure"?

"Increase exposure" implies a deliberate effort to make something more visible, whereas "gain exposure" suggests that visibility is acquired, often passively or as a result of other actions. For example, a company might actively try to "increase exposure" through advertising, while a new artist might "gain exposure" through positive reviews.