improve its image

USAGE SUMMARY

The phrase "improve its image" is correct and usable in written English.
You can use it when discussing efforts to enhance the perception or reputation of a person, organization, or brand. Example: "The company launched a new marketing campaign to improve its image after the recent controversy."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

58 human-written examples

For the millions of dollars that Wal-Mart spends to improve its image, it can't hide from the truth.

Huffington Post

Every time the sector tries to improve its image, he says, it is knocked back by an "investigative" programme or article.

The Guardian

Columbus hoped to improve its image in January, when it was set to host the N.H.L. All-Star Game.

The New York Times - Sports

They say the drug industry is trying to stockpile good will at a time when it badly needs to improve its image in Washington.

The New York Times

The emergence of teenage prodigy Guan Tianliang has probably helped to improve its image, as has the news that it will return to the Olympics in 2016.

The Guardian

As for the company's becoming a sponsor "this year," the implication is that it's a Johnny-come-lately trying to improve its image after a rough patch.

The New York Times

Because of this competitive advantage, it behooves Wal-Mart to seek ways to improve its image with its millions of customers.

Huffington Post

But Disney has been working hard to improve its image.

The New York Times

But Balmain expects that the collaboration will only improve its image.

The New Yorker

Stony Brook officials preferred to tout the school's recent efforts to improve its image.

The New York Times

The Bahraini government has been trying to improve its image by pointing the finger at Iran.

The Guardian

Expert writing Tips

Best practice

When aiming to "improve its image", focus on specific actions or initiatives. Substantiate your claims with concrete examples of how the image is being enhanced. Avoid vague statements and provide measurable outcomes to demonstrate the effectiveness of the efforts.

Common error

Avoid exaggerating the extent of image improvements. Overpromising can lead to skepticism and distrust, undermining the intended positive impact. Be realistic and transparent in your claims.

Linguistic Context

The phrase "improve its image" functions as a verb phrase, with 'improve' acting as the verb and 'its image' as the object. It describes the action of making something's image better. Ludwig examples show this phrase in different contexts.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

20%

Science

5%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "improve its image" is a grammatically sound and frequently used expression that describes efforts to enhance the perception or reputation of an entity. As affirmed by Ludwig AI, the phrase is correct and applicable across various contexts, particularly in news and media, as well as formal business communications. When using the phrase, it's important to focus on specific actions and avoid overstating the improvements. Alternatives such as "enhance its reputation" or "boost its public perception" can be used depending on the specific nuance desired.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

enhance its reputation

Focuses specifically on improving the overall standing or fame, which is a key component of image.

boost its public perception

Emphasizes the idea of elevating the public's view or understanding.

upgrade its public profile

Suggests modernization and enhancement of overall public presence.

polish its brand image

Refers to refining the image specifically associated with a brand or product.

rehabilitate its standing

Implies restoring a damaged or tarnished reputation to a better state.

rectify its public portrayal

Highlights the correction of a previously inaccurate or negative depiction.

transform its outward appearance

Concentrates on changing external presentation and aesthetics.

refine its market positioning

Focuses on improving the company's position in the market.

recast its media narrative

Suggests reshaping the story or message communicated through media channels.

cultivate a favorable impression

Focuses on the deliberate creation of a positive image.

FAQs

How can I use "improve its image" in a sentence?

You can use "improve its image" to describe actions taken to enhance the perception of a person, brand, or organization. For instance, "The company launched a marketing campaign to "improve its image" after the controversy."

What are some alternatives to "improve its image"?

Depending on the context, you can use alternatives like "enhance its reputation", "boost its public perception", or "upgrade its public profile".

What's the difference between "improve its image" and "enhance its reputation"?

"Improve its image" is a broader term that encompasses the overall perception, while "enhance its reputation" specifically focuses on improving the standing or fame, often based on past actions or achievements.

Which is correct: "improve its image" or "improve it's image"?

"Improve its image" is correct. "It's" is a contraction of "it is" or "it has", while "its" is the possessive form.