heavy promotion

USAGE SUMMARY

"heavy promotion" is correct and usable in written English.
You can use it when referring to a situation when advertisements or other marketing efforts have been made very frequently, or with a lot of effort. For example, "The company was successful in its heavy promotion of the new product."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

So for Nintendo, promoting Super Mario Run with glitzy TV spots and heavy promotion with Apple is a test of the idea that companies can sell a premium video game on mobile platforms.

Vice

Dozens of promotional pieces, including film posters and trailers, were showcased in the UK, heavy promotion rarely expended on such a low-budget film.

Wikipedia

Perhaps it was NBC's heavy promotion of that drama series during the recent Olympics.

The New York Times - Arts

Gail Berman, president of Regency Television, which made the series, also credits Fox's heavy promotion.

The New York Times

Despite Google's heavy promotion of Chrome, the browser has gained just 2percentt of the market.

The New York Times - Tech

"Django Unchained" was to have made its debut after weeks of heavy promotion.

The New York Times

Despite heavy promotion by Fox, the N.H.L. has an even lower rating, 1.4.

The New York Times - Sports

The company provides Internet, local, long-distance and wireless service, and is known for heavy promotion and aggressive price discounting.

The New York Times

Despite Pfizer's heavy promotion, Exubera's sales were minuscule, with prescriptions amounting to less than 1percentt of the insulin market.

The New York Times

An aggressively low price, combined with heavy promotion of this kind, would have overcome previously expressed preferences for particular features.

Harvard Business Review

Ms. supports a Washington bureau and freelance writers, along with the heavy promotion a magazine turnaround requires.

The New York Times

Expert writing Tips

Best practice

When describing marketing efforts, consider using "heavy promotion" to convey a sense of intensity and wide reach, but be mindful of potential negative connotations like being overly aggressive or intrusive. Balance it with genuine value for the audience.

Common error

Avoid using "heavy promotion" as a standalone descriptor without providing context about what is being promoted, the channels used, and the target audience. Without such details, the phrase becomes vague and loses its impact.

Linguistic Context

The phrase "heavy promotion" primarily functions as a noun phrase, where "heavy" acts as an adjective modifying the noun "promotion". Ludwig AI confirms its correct usage in various contexts. It describes the extent or intensity of promotional activities.

Expression frequency: Very common

Frequent in

News & Media

70%

Wiki

15%

Formal & Business

8%

Less common in

Science

4%

Academia

2%

Reference

1%

Ludwig's WRAP-UP

In summary, "heavy promotion" is a grammatically sound and frequently used noun phrase that describes extensive marketing efforts. As Ludwig AI indicates, it's generally considered correct and usable in various contexts. Predominantly found in news and media, it signifies a significant investment in advertising and promotional activities. While generally neutral, the impact of "heavy promotion" can be either positive (indicating strong marketing support) or negative (suggesting over-reliance on advertising). Therefore, context and specific details about the promotion are crucial for effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

aggressive marketing

Emphasizes the intensity and proactive nature of the marketing campaign.

extensive advertising

Focuses specifically on the breadth and reach of the advertising efforts.

vigorous marketing campaign

Highlights the energetic and forceful nature of the marketing activities.

widespread publicity

Focuses on creating broad awareness and public attention.

intense promotional activity

Highlights the high level of activity and effort in promoting something.

significant marketing push

Emphasizes the determined effort to promote a product or service.

major advertising blitz

Highlights the large-scale and intensive nature of the advertising campaign.

substantial promotional efforts

Focuses on the amount and impact of the promotional activities.

large-scale marketing

Highlights the extent and reach of the marketing initiatives.

prominent advertising

Focuses on how noticeable and visible the advertisements are.

FAQs

How can I effectively use "heavy promotion" in a sentence?

Use "heavy promotion" to describe marketing campaigns that involve significant investment and widespread reach. For instance, "The product's success was attributed to its "heavy promotion" across multiple platforms."

What are some alternatives to "heavy promotion"?

Depending on the context, you can use alternatives like "aggressive marketing", "extensive advertising", or "widespread publicity".

Is it always positive to describe something as having "heavy promotion"?

Not necessarily. While it can indicate significant marketing support, "heavy promotion" might also suggest that a product or service relies more on advertising than on its inherent value or quality.

What factors contribute to a successful "heavy promotion" strategy?

Key factors include a clear understanding of the target audience, a compelling message, the use of appropriate channels, and consistent monitoring and optimization of the campaign's performance.