Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
had been touted
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "had been touted" is correct and usable in written English.
It can be used to indicate that something has been publicly praised or recommended in the past. Example: "The new smartphone had been touted as the best on the market before its release."
✓ Grammatically correct
News & Media
Science
Formal & Business
Alternative expressions(20)
had been promoted
had been advertised
was promoted
was elevated
was appointed
received a promotion
was advanced
was being promoted
had been suggested
had been indicated
had been designated
had been circulated
had been warned
had been distributed
had been disposed
had been incorporated
had been demonstrated
had been promised
had been sidelined
had been rebuilt
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
60 human-written examples
For years, she had been touted as a future star.
News & Media
The Alabama race had been touted, by the Bannon crew, as a fight for Trump's soul.
News & Media
Unilever, another global food giant that had been touted as a possible bidder, ruled itself out recently.
News & Media
UNTIL recently, the idea of an Aliev dynasty had been touted mainly by Azerbaijan's embattled opposition press.
News & Media
Mr Hulot had been touted as the candidate to help the Greens break out of their militant ecological ghetto.
News & Media
Whittaker, who rose to fame in ITV's crime drama Broadchurch, had been touted as one of the contenders.
News & Media
The xx had been touted in advance of the release of their self-titled début album, a week later, but the hype seemed to have immobilized them.
News & Media
Foreign affairs have been entrusted to Amina Mohamed, a diplomat who had been touted for a top job at the World Trade Organisation.
News & Media
THIS month's elections in Nigeria, Africa's most populous country and its leading oil producer, had been touted as a chance to embed democracy there.
News & Media
Almost pulling off an interview regarding a complex legal case that involved Apple, Mr Goma's tale had been touted as the inspiration for a film in 2006.
News & Media
Only 15,000 Iraqis had been hired to work on reconstruction projects funded with the Supplemental, rather than the 250,000 that had been touted.
News & Media
Expert writing Tips
Best practice
Use "had been touted" when you want to emphasize that something was previously promoted or praised, especially if that promotion might now be viewed with skepticism or irony.
Common error
Avoid excessive use of passive constructions like "had been touted" in your writing. Active voice often makes your sentences more direct and engaging. For example, instead of "The product had been touted as revolutionary", consider "Reviewers touted the product as revolutionary".
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "had been touted" functions as a passive construction, indicating that something was publicly praised or recommended. It's often used to introduce a subject that was previously promoted, sometimes with a hint of skepticism or irony. Ludwig provides numerous examples in news and media contexts.
Frequent in
News & Media
76%
Wiki
9%
Science & Research
6%
Less common in
Formal & Business
5%
Huffington Post
2%
Los Angeles Times
2%
Ludwig's WRAP-UP
In summary, "had been touted" is a common and grammatically sound phrase used to describe something that was previously promoted or praised, often implying that the initial enthusiasm might now be viewed with skepticism. As confirmed by Ludwig, it's frequently found in news and media contexts, though it also appears in academic and formal writing. When using this phrase, consider whether the passive voice is the most effective choice, and be mindful of the potential implication that the earlier praise may have been exaggerated. Alternative phrases such as "had been promoted" or "had been acclaimed" may be more appropriate depending on the specific context.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
had been promoted
Focuses more on active marketing and advertising efforts.
had been acclaimed
Emphasizes widespread critical praise and recognition.
had been praised
A more general term for expressing approval or admiration.
had been recommended
Implies a suggestion for use or consideration.
had been heralded
Suggests a more enthusiastic and public announcement or celebration.
had been advertised
Focuses on the commercial aspect of promoting a product or service.
had been publicized
Highlights the act of making something widely known.
had been celebrated
Emphasizes recognition and appreciation for an achievement or event.
had been talked up
Suggests informal and enthusiastic promotion, often through word-of-mouth.
had been plugged
Implies a more direct and sometimes forceful promotion.
FAQs
How can I use "had been touted" in a sentence?
Use "had been touted" to indicate that something was previously praised or promoted, often with the implication that the praise may have been exaggerated or premature. For example, "The technology "had been touted" as a game-changer, but it failed to deliver".
What are some alternatives to "had been touted"?
You can use alternatives such as "had been promoted", "had been acclaimed", or "had been praised" depending on the specific nuance you want to convey.
Is it better to use active or passive voice with a phrase like "had been touted"?
While "had been touted" is grammatically correct, using the active voice can sometimes make your writing more direct. For example, instead of "The solution "had been touted" as innovative", you could write "Experts touted the solution as innovative".
What's the difference between "had been touted" and "was touted"?
"Had been touted" implies that the touting occurred at some point in the past and is now complete or potentially viewed differently. "Was touted" simply indicates that the touting happened in the past without necessarily implying a change in perspective. For example, "The movie "was touted" as a masterpiece" suggests recent praise, while "The movie "had been touted" as a masterpiece" suggests the praise might be outdated or questionable.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested