good selling point

USAGE SUMMARY

The phrase "good selling point" is correct and usable in written English.
It can be used to describe a feature or aspect of a product or service that makes it attractive to potential buyers. Example: "The eco-friendly materials used in this product are a good selling point for environmentally conscious consumers."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

25 human-written examples

Some Thais believe eating dog makes you live longer, always a good selling point.

The Economist

He jokingly added, "It might be a good selling point, though".

The New York Times

Instead of the unbreakbleness being a good selling point, it frightens players, a high goal man said.

The New Yorker

Ms. Markowitz couldn't say what percentage of homes listed as potential film locations were for sale, but surmised that it was a good selling point.

The New York Times

"It could be a good selling point, like a backup generator in a building, but it is not something people are asking about," he said.

The New York Times

A similar offer could give the combined Cingular-AT&T Wireless, with the largest subscriber base, a good selling point for attracting subscribers.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

35 human-written examples

"For a long time, there was a left-brain approach" that highlighted "rational reasons and good selling points, but in the last several years studies have shown that emotional attachments really are a crucial factor in purchasing decisions".

The New York Times

Like J. Crew, the company uses its expertise in other company's goods as a social selling point.

The New York Times

But the concept of A Female President -- not specifically President Hillary Clinton, but simply a female president, as in The Importance Of A Female President, or how It's Time For A Female President -- has come up numerous times throughout election season in support of Clinton's candidacy, and that's just not a good choice of selling points.

Huffington Post

As far as I can see,the underlying economics is about expected inflation; but stating the goal in terms of nominal GDP may nonetheless be a good idea, largely as a selling point, since it (a) is easier to make the case that we've fallen far below where we should be and (b) doesn't sound so scary and anti-social.

The New York Times

"As far as I can see, the underlying economics is about expected inflation," Mr. Krugman wrote in a mid-October blog post, "but stating the goal in terms of nominal G.D.P. may nonetheless be a good idea, largely as a selling point, since it (a) is easier to make the case that we've fallen far below where we should be and (b) doesn't sound so scary and antisocial".

The New York Times

Expert writing Tips

Best practice

When describing a product, service, or idea, clearly articulate the "good selling point" early to capture the audience's attention. For example, 'The energy efficiency of this appliance is a good selling point for environmentally conscious consumers.'

Common error

Avoid exaggerating a minor detail into the sole "good selling point". Focus on features that genuinely resonate with the target audience and provide substantial value.

Linguistic Context

The phrase "good selling point" primarily functions as a noun phrase, often acting as a subject complement or an object in a sentence. It identifies a specific attribute that enhances the desirability of something, as seen in Ludwig examples.

Expression frequency: Common

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Wiki

5%

Reference

3%

Encyclopedias

2%

Ludwig's WRAP-UP

The phrase "good selling point" is a common and grammatically correct noun phrase used to highlight desirable features of products, services, or ideas. As confirmed by Ludwig AI, it's suitable for neutral to professional contexts, particularly in news, business, and marketing. Its primary function is to persuade or inform, emphasizing what makes something attractive to potential buyers. Related phrases include "attractive feature", "key advantage", and "unique selling proposition". When using the phrase, focus on genuinely valuable aspects, avoiding exaggeration. Ludwig's examples underscore its frequent use in various media to pinpoint the attributes that make something stand out.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

core selling point

Emphasizes the fundamental reason for purchase.

unique selling proposition

Highlights what differentiates the offering from competitors.

market differentiator

Focuses on what sets the offering apart in the market.

key advantage

Emphasizes the competitive benefit.

compelling attribute

Highlights the persuasive or captivating nature of a feature.

attractive feature

Focuses on the appeal of a specific characteristic.

winning feature

Suggests the feature is likely to lead to success.

primary benefit

Stresses the main positive outcome for the customer.

major strength

Points out a significant positive attribute.

standout quality

Draws attention to an exceptional trait.

FAQs

How can I use "good selling point" in a sentence?

You can use "good selling point" to highlight a desirable feature of a product or service. For example, "The product's durability is a "good selling point" for customers seeking long-term value."

What is a synonym for "good selling point"?

Alternatives to "good selling point" include "attractive feature", "key advantage", or "unique selling proposition", depending on the context.

Is it better to use "selling point" or "good selling point"?

Both "selling point" and "good selling point" are acceptable. Adding "good" emphasizes the positive aspect of the feature. Using just "selling point" is more neutral.

What makes something a "good selling point"?

A "good selling point" is a feature that addresses customer needs, differentiates the product from competitors, and provides significant value. It should be a compelling reason for someone to choose that product or service.