Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
go big on
Grammar usage guide and real-world examplesUSAGE SUMMARY
"go big on" is correct and usable in written English.
You can use it to describe a situation in which someone is very enthusiastic or severe about something. For example, "I'm going to go big on planning my vacation this year."
✓ Grammatically correct
News & Media
Formal & Business
Academia
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
48 human-written examples
Go big on meaning.
News & Media
We want to go big on this one".
News & Media
Oh yes, don't go big on too many one-sided predictions here.
News & Media
Hawksmoor in London was one of the first restaurants to go big on the lobster roll after co-owner Huw Gott was inspired by "a hot lobster roll I had at Red's Eats in Maine – freshly steamed lobster smothered in butter – a revelation".
News & Media
Study: China could go big on wind power — if it adjusts its grid operations.
"We applaud the president for heeding the advice from progressives that he go big on his jobs plan".
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
12 human-written examples
It occurs to me that the 2020 Democrats should go bigger on these issues.
News & Media
Going big on North Korea failed.
News & Media
Eurovision has been going big on export.
News & Media
The Post's View: Going big on North Korea failed.
News & Media
Refn, who is colour blind, always goes big on red.
News & Media
Expert writing Tips
Best practice
When employing "go big on", ensure that the context clearly indicates what is being emphasized or invested in. The object of the phrase should be explicit to avoid ambiguity.
Common error
Avoid using "go big on" for trivial or minor actions. The phrase implies a significant commitment, so it's inappropriate to use it when describing small or insignificant efforts. Make sure the action is substantial enough to warrant this expression.
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "go big on" functions as an idiomatic verb phrase. According to Ludwig AI, it's used to describe a strategic decision of emphasizing, investing heavily, or focusing intensely on something. Examples include 'go big on wind power' or 'go big on marketing'.
Frequent in
News & Media
73%
Formal & Business
12%
Academia
9%
Less common in
Wiki
2%
Science
2%
The Guardian - TV & Radio
0.02%
Ludwig's WRAP-UP
In summary, "go big on" is a commonly used idiomatic verb phrase that means to enthusiastically or substantially invest, focus, or emphasize something. Ludwig AI indicates that this phrase is grammatically correct and widely used in various contexts, especially in news and media. While it is considered suitable for general use, more formal alternatives might be preferable in academic or highly professional settings. The key is to ensure the context clearly indicates what is being emphasized or invested in, and that the action is significant enough to warrant the use of this expression. Remember, you can use alternatives like "emphasize strongly" or "invest heavily in".
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
make a major push for
This highlights the effort put into achieving something, but does not necessarily involve large investments.
pursue aggressively
This alternative focuses on the intensity and determination of the pursuit, but it does not necessarily involve a big commitment or emphasis.
invest heavily in
This suggests a significant financial or resource commitment, which is a core aspect of "go big on", but it excludes non-investment contexts.
concentrate resources on
This option emphasizes the allocation of resources, rather than the enthusiastic or severe application implied by "go big on".
emphasize strongly
This alternative focuses on the act of highlighting or stressing something significantly, rather than necessarily investing in it.
fully commit to
This phrase stresses dedication and resolve, but doesn't automatically mean a large scale or intense action.
focus intently on
This phrase narrows the scope to concentrating one's attention, possibly excluding other aspects of investing or expanding resources.
place a strong emphasis on
This option is more about highlighting importance than about investment or expansion.
prioritize significantly
This phrase highlights the act of placing importance on something, but does not necessarily imply large-scale action.
heavily promote
This emphasizes the act of advertising or advocating strongly for something, excluding scenarios related to investments or other actions.
FAQs
How can I use "go big on" in a sentence?
You can use "go big on" to describe a situation where someone is investing heavily or focusing intensely on something. For example, "The company decided to "go big on" marketing this quarter."
What are some alternatives to "go big on"?
Some alternatives include "emphasize strongly", "invest heavily in", or "make a major push for", depending on the specific nuance you want to convey.
Is "go big on" appropriate for formal writing?
While "go big on" is widely understood, it leans towards a more informal tone. For formal writing, consider alternatives like "prioritize significantly" or "concentrate resources on" to maintain a professional register.
What's the difference between "go big on" and "focus on"?
"Focus on" simply means to direct attention to something. "Go big on", however, implies not only focusing on something but also investing significant resources or effort into it. It suggests a more substantial commitment.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested