gaining substantial traction

USAGE SUMMARY

The phrase "gaining substantial traction" is correct and usable in written English.
It can be used to describe a situation where an idea, product, or trend is becoming increasingly popular or accepted. Example: "The new marketing strategy is gaining substantial traction among our target audience, leading to increased sales."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

And a handful of companies are even gaining substantial traction.

TechCrunch

And if TownMe does begin to start gaining substantial traction, it would be trivial for restaurant owners to simply add their establishments to the page, which sort of defeats the point.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

Should Trustonic gain substantial traction in the market, it could add around 5%-85%-8%Arm's and Gemalto's fair value.

The Guardian - Business

As cities try to lower their carbon footprints, the concept of transforming brownfield sites into 'eco-precincts' has gained substantial traction.

Procedia Engineering

The truth of the matter is apps that are wildly successful in the U.S., Europe and Japan often fail to gain substantial traction in areas like India, South America and the Middle East; these problems go well beyond simple translation issues and lack of cultural understanding.

TechCrunch

The event gained substantial traction and widespread interest over the past few weeks as a weird internet in-joke.

Vice

And another case (a class action lawsuit against national governmental entities similar to the one in the Netherlands) filed in 2011 has failed to gain substantial traction.

Vice

The tweet gained significant traction.

Huffington Post

This argument might be gaining some traction.

The New York Times - Science

Even so, the field seems to be gaining some traction.

The New York Times

Google+ is gaining some traction.

Huffington Post

Expert writing Tips

Best practice

Use "gaining substantial traction" to describe the growing acceptance or popularity of an idea, product, or movement. Ensure the context clearly indicates what is gaining traction and why.

Common error

While appropriate for news and business writing, "gaining substantial traction" might sound overly formal in casual conversation. Consider using simpler alternatives like "becoming popular" or "catching on".

Linguistic Context

The phrase "gaining substantial traction" functions as a verb phrase, specifically a present participle phrase. It describes an ongoing process of increasing popularity or acceptance. As Ludwig AI confirms, it's a usable phrase in written English.

Expression frequency: Common

Frequent in

News & Media

57%

Science

23%

Formal & Business

20%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "gaining substantial traction" is a grammatically correct and frequently used phrase that describes something becoming increasingly popular or accepted. As Ludwig AI confirms, it's appropriate for formal contexts, particularly in news, science, and business writing. While versatile, it may sound too formal in casual conversation, where alternatives like "becoming popular" are more appropriate. The phrase conveys a sense of progress and growing influence, making it a valuable tool for writers describing trends and developments.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gathering considerable momentum

Highlights the increasing speed and force behind the progress.

building significant momentum

Similar to "gathering momentum", but emphasizes the effort to create that momentum.

acquiring significant acceptance

Focuses on the growing approval and adoption of an idea or product.

making significant headway

Emphasizes overcoming obstacles and advancing towards a goal.

gaining significant ground

Suggests capturing more support or advantage in a competitive environment.

developing considerable influence

Highlights the expanding power and impact of something.

achieving considerable progress

Focuses on the forward movement and accomplishment rather than just gaining attention.

making notable advances

Focuses on the improvements and progress being made.

gaining widespread recognition

Emphasizes the increasing awareness and acknowledgement by a larger audience.

becoming widely adopted

Highlights the increasing usage and implementation of an idea or technology.

FAQs

What does "gaining substantial traction" mean?

It means something is becoming increasingly popular, accepted, or successful. It implies forward movement and growth in interest or support.

How can I use "gaining substantial traction" in a sentence?

You can use it to describe the progress of a product, idea, or movement. For example, "The new marketing campaign is "gaining substantial traction" among younger demographics."

What are some alternatives to "gaining substantial traction"?

Alternatives include "gathering momentum", "gaining ground", or "becoming popular". The best choice depends on the specific context.

Is "gaining substantial traction" formal or informal?

It leans towards the formal side, suitable for news articles, business reports, or academic papers. For informal settings, simpler phrases might be more appropriate.