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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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gaining much traction

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "gaining much traction" is correct and usable in written English.
It can be used to describe an idea, trend, or movement that is becoming increasingly popular or accepted. Example: "The new marketing strategy is gaining much traction among our target audience, leading to higher engagement rates."

✓ Grammatically correct

News & Media

TechCrunch

Huffington Post

Human-verified examples from authoritative sources

Exact Expressions

16 human-written examples

But it does not appear that this idea is gaining much traction.

News & Media

The New York Times

And exotic choices like "lusband" (lesbian husband) don't seem to be gaining much traction.

News & Media

The New York Times

But for some reason, they're not gaining much traction on tablets.

News & Media

The New York Times

That plan, however, does not appear to be gaining much traction in the Legislature.

News & Media

The New York Times

Worries about inflation, spurred by soaring oil prices, prevented the market from gaining much traction.

News & Media

The New York Times

Lisa Grenci, the chairwoman of the Citizens Advisory Committee, believes that financial uncertainties will prevent the incorporation movement from gaining much traction.

News & Media

The New York Times
Show more...

Human-verified similar examples from authoritative sources

Similar Expressions

36 human-written examples

Its agenda failed to gain much traction until recent months.

News & Media

The New York Times

Those companies have yet to gain much traction, he said.

The warning failed to gain much traction, given that Obama's presidency seemed relatively benign.

News & Media

The Guardian

She followed his advice and held the press conference, but it didn't gain much traction.

News & Media

The New Yorker

The idea of "peer to peer" lending hasn't gained much traction either so far.

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

When writing about trends, use "gaining much traction" to show the movement is becoming increasingly popular.

Common error

Avoid using "gaining much traction" when you mean something is simply appealing or attractive. "Traction" implies forward movement and progress, not just passive interest.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

93%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "gaining much traction" functions as a descriptive element, indicating that a subject (idea, product, movement, etc.) is experiencing increasing acceptance, momentum, or popularity. Ludwig AI confirms the phrase is suitable for describing increasing establishment or influence.

Expression frequency: Common

Frequent in

News & Media

60%

TechCrunch

20%

Huffington Post

20%

Less common in

Science

0%

Formal & Business

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "gaining much traction" is a common and correct English expression used to describe the increasing acceptance, popularity, or momentum of an idea, product, or movement. Ludwig confirms its grammatical correctness and usability across a wide range of contexts. While versatile, it's important to distinguish "traction" from simple "attraction", emphasizing forward progress rather than mere appeal. Alternatives like "gaining significant momentum" or "becoming increasingly popular" can be used depending on the specific nuance you want to convey. With consistent usage across news and media outlets, "gaining much traction" serves as a reliable way to communicate a sense of growing influence and establishment.

FAQs

What does it mean when something is "gaining much traction"?

It means that something, like an idea or a product, is becoming more popular and accepted. It suggests that it's making progress and gathering momentum.

How can I use "gaining much traction" in a sentence?

You might say, "The new marketing strategy is "gaining much traction" among younger audiences" or "The proposed legislation is "gaining much traction" in the Senate."

What are some alternatives to "gaining much traction"?

Depending on the context, you could use alternatives like "gaining momentum", "gaining popularity", or "becoming established".

Is it correct to say something is "gaining traction"?

Yes, it is correct. The phrase is widely used and accepted in standard English to indicate increasing popularity or momentum.

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Most frequent sentences: