gaining more traction

USAGE SUMMARY

The phrase "gaining more traction" is correct and usable in written English.
It can be used when discussing ideas, trends, or movements that are becoming more popular or widely accepted. Example: "The new marketing strategy is gaining more traction among our target audience, leading to increased sales."

✓ Grammatically correct

News & Media

Business

Technology

Politics

Marketing

Human-verified examples from authoritative sources

Exact Expressions

16 human-written examples

The views of Mr. Arnuk and Mr. Saluzzi are gaining more traction with industry insiders.

The New York Times

But those proving their commitment to a more just and sustainable world are gaining more traction for their stories.

The Guardian

Mulet also "urged US legal action against Aristide to prevent the former president from gaining more traction with the Haitian population and returning to Haiti".

The Guardian - Opinion

The typical Internet session is much shorter at cafes and airports, where free or ad-supported Wi-Fi is gaining more traction.

The New York Times - Tech

The new management's restructuring plan seems to be gaining more traction than we expected and we now assume 75% of planned savings in our forecasts.

The Guardian - Business

The issue of what is inside household cleaners is gaining more traction among shoppers, as evidenced by the increasing sales for alternative products sold under brand names like BabyGanics, Method and Seventh Generation.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

43 human-written examples

Why has this approach not gained more traction.

The New Yorker

Those campaigners will hope to gain more traction on Thursday, when new statistics on migration are expected, highlighting an issue that has become increasingly central to their case.

The New York Times

But until competing mobile platforms gain more traction, he said, "there's no other place for developers to go, so Apple can call the terms however they want".

The New York Times - Tech

But in the last two decades, as Indonesians have become increasingly religious, events in the Middle East and other Muslim regions have gained more traction here.

The New York Times

And from automakers, factories and suppliers to dealers, advertising agencies, rental counters and finally consumers, the clear hope is that the recovery gains more traction in 2011.

The New York Times

Expert writing Tips

Best practice

Use "gaining more traction" when you want to emphasize that an idea, product, or strategy is not only advancing but also becoming more widely accepted and supported.

Common error

While "gaining more traction" is a useful phrase, avoid using it repeatedly in a single piece of writing. Vary your language by using synonyms like "gaining momentum" or "becoming more popular" to keep your writing engaging.

Linguistic Context

The phrase "gaining more traction" functions as a verb phrase, typically part of a clause, indicating that something is increasing in acceptance, support, or momentum. Ludwig AI confirms its usability in various contexts.

Expression frequency: Common

Frequent in

News & Media

50%

Business

20%

Science

10%

Less common in

Encyclopedias

5%

Wiki

3%

Formal & Business

2%

Ludwig's WRAP-UP

In summary, the phrase "gaining more traction" is a grammatically sound and commonly used verb phrase that indicates increasing acceptance, support, or momentum. As Ludwig AI affirms, its versatile application spans across various contexts, including News & Media, Business, and Technology. While synonyms like "gaining momentum" and "becoming more popular" offer stylistic alternatives, "gaining more traction" emphasizes a practical advancement and broadening support base. Remember to use it judiciously to avoid repetition and maintain engaging writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gaining momentum

Focuses on the increasing speed and force of progress, emphasizing the rate at which something is advancing.

gathering steam

Implies a gradual increase in power or energy, suggesting a build-up of momentum over time.

gaining ground

Indicates progress and advancement, similar to gaining traction but with a stronger emphasis on overcoming obstacles.

gaining acceptance

Emphasizes the increasing agreement or approval of an idea, concept, or practice.

gaining influence

Emphasizes the increasing effect or impact that something has on people or events.

becoming more popular

Highlights the increasing favor and acceptance among people, focusing on public opinion.

gaining favor

Suggests that something is becoming more liked or approved of, often in a specific context or among a certain group.

gaining recognition

Highlights the increasing awareness and acknowledgment of something, often related to achievements or qualities.

gaining currency

Suggests that an idea or concept is becoming more widely used and accepted in discussions or practices.

becoming established

Indicates that something is becoming firmly rooted and recognized as a standard or norm.

FAQs

How can I use "gaining more traction" in a sentence?

You can use "gaining more traction" to describe something that is becoming more popular or widely accepted. For example, "The new marketing strategy is "gaining more traction" among our target audience."

What can I say instead of "gaining more traction"?

You can use alternatives like "gaining momentum", "becoming more popular", or "gaining ground" depending on the specific context.

Is it correct to say "gaining traction" or "gaining more traction"?

Both phrases are grammatically correct, but "gaining more traction" implies an increase in the traction that something already has. "Gaining traction" simply indicates that something is starting to gain traction.

What is the difference between "gaining more traction" and "gaining popularity"?

"Gaining more traction" suggests a practical advancement and increasing support, while "gaining popularity" specifically refers to becoming more liked or well-known. The former is a broader term that can encompass more than just public favor.