gained traction

USAGE SUMMARY

"gained traction" is a correct and usable phrase in written English.
You can use it to describe an idea, product, or service that quickly became popular or successful. For example: "The online streaming service quickly gained traction with customers looking for an affordable way to watch their favorite shows and movies."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Yet she gained traction.

Independent

The argument gained traction.

The New York Times

A "Beijing consensus" gained traction.

The New York Times

But neither format gained traction.

The New York Times

The effort never gained traction.

The New Yorker

The anti-apartheid movement gained traction globally.

The New Yorker

None of these alternatives has gained traction.

The New York Times

Some of the authors' proposals gained traction.

The New York Times

Since then the notion has gained traction.

The New York Times

Only lately have they gained traction.

The New York Times

Still, the argument has gained traction.

The Guardian

Expert writing Tips

Best practice

Use "gained traction" when you want to emphasize that an idea, movement, or product is starting to become popular and influential, often after a period of slow progress. For example: "The environmental initiative gained traction after a series of high-profile endorsements."

Common error

While "gained traction" is widely applicable, avoid using it excessively in very informal conversations. Simpler phrases like "became popular" or "caught on" may be more appropriate.

Linguistic Context

The phrase "gained traction" functions as a verb phrase indicating that something is beginning to become popular or accepted. Ludwig AI confirms its widespread use across diverse contexts.

Expression frequency: Very common

Frequent in

News & Media

80%

Formal & Business

10%

Encyclopedias

5%

Less common in

Science

3%

Academia

1%

Reference

1%

Ludwig's WRAP-UP

In summary, "gained traction" is a widely used verb phrase indicating increasing popularity or acceptance. Ludwig AI confirms its grammatical correctness and widespread use, particularly in news and media contexts. While versatile, it's best to avoid overusing it in very informal settings. Alternatives like "gained momentum" or "became popular" can offer slightly different nuances. The phrase is valuable for clearly and professionally conveying the idea of progress and increasing influence.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gained momentum

This suggests an increase in speed or force, implying a growing drive or impetus.

gathered steam

Similar to "gained momentum", this suggests a build-up of energy or force.

increased in popularity

This alternative directly indicates a rise in public favor or acceptance.

became popular

A straightforward alternative, indicating a rise in favor or prevalence.

took hold

This suggests that something has become firmly established or accepted.

found acceptance

This highlights the process of being accepted or approved by a group or community.

caught on

This implies widespread adoption or understanding, often in a more informal context.

acquired support

This emphasizes the gaining of backing or endorsement from individuals or groups.

became established

This implies that something has become firmly rooted or recognized.

flourished

This indicates a period of growth and success, suggesting a thriving state.

FAQs

How can I use "gained traction" in a sentence?

You can use "gained traction" to describe the increasing popularity or acceptance of an idea, product, or movement. For example: "The new marketing strategy "gained traction" quickly, leading to increased sales."

What can I say instead of "gained traction"?

You can use alternatives like "gained momentum", "became popular", or "caught on" depending on the context.

Is it appropriate to use "gained traction" in formal writing?

Yes, "gained traction" is suitable for formal writing, especially in business, news, and academic contexts. It clearly and professionally conveys the idea of increasing popularity or acceptance.

What's the difference between "gained traction" and "gained momentum"?

While similar, "gained traction" emphasizes the idea of gaining ground or acceptance, whereas "gained momentum" focuses on increasing speed or force. The best choice depends on whether you want to highlight acceptance or increasing force.