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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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gain traction with

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "gain traction with" is correct and usable in written English. You can use it when referring to ideas, projects, or initiatives that are starting to receive support or popularity. Example: "The new marketing strategy is beginning to gain traction with our target audience." Alternative expressions include "build momentum with" and "receive support from."

✓ Grammatically correct

News & Media

Tech

Business

Human-verified examples from authoritative sources

Exact Expressions

56 human-written examples

That case did not gain traction with the N.C.A.A.

DuVernay decided to act after Califano Jr's comments appeared to gain traction with film critics.

"How quickly will the sales force gain traction with new customers?

News & Media

The New York Times

Apple Pay has also struggled to gain traction with banks in some countries.

Again, we have a divided opposition, struggling to gain traction with an alternative narrative.

With sales faltering, Palm also failed to gain traction with developers of popular applications.

News & Media

The New York Times

Funny novels, like funny movies, rarely gain traction with prize committees.

But Nehlen failed to gain traction, with Ryan on course to gain about three-quarters of the votes cast.

News & Media

The Guardian

Analysts said that all the programs had faced similar challenges and had been slow to gain traction with advertisers.

Whether Google will be able to gain traction with Assistant-powered chatbot where others have failed remains to be seen.

But it would be a serious blow to the automaker if the car failed to gain traction with buyers.

News & Media

The New York Times
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Expert writing Tips

Best practice

When using "gain traction with", ensure the subject clearly identifies what is gaining momentum and the object specifies the group or area where it's becoming popular. For example, "The new app gained traction with younger users."

Common error

Avoid vague statements about "gaining traction." Specify who or what the idea, product, or campaign is resonating with to provide context and clarity. For example, instead of saying "The campaign is gaining traction", specify "The campaign is gaining traction with millennial voters."

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

87%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "gain traction with" functions as a verb phrase indicating that something is starting to become popular, accepted, or successful among a specific group. Ludwig AI examples show it used to describe ideas, products, and campaigns becoming more appealing or influential.

Expression frequency: Very common

Frequent in

News & Media

55%

Tech

20%

Formal & Business

10%

Less common in

Science

5%

Wiki

5%

Academia

5%

Ludwig's WRAP-UP

In summary, "gain traction with" is a versatile phrase used to describe the process of something becoming more popular or accepted within a specific context. As noted by Ludwig, this phrase is grammatically correct and sees frequent use across various domains, including news, technology, and business. While the phrase itself is correct and usable, ensure you specify who or what is gaining traction for maximum clarity. Consider alternatives like "become popular with" or "find favor with" to adjust the nuance. Ultimately, understanding how to use "gain traction with" effectively will enhance your communication, so pay attention to what the Ludwig AI delivers as results for different lexical contexts.

FAQs

How can I use "gain traction with" in a sentence?

You can use "gain traction with" to describe when something is becoming more popular or accepted by a particular group. For example, "The new policy is beginning to "gain traction with" voters."

What can I say instead of "gain traction with"?

You can use alternatives like "become popular with", "find favor with", or "resonate with" depending on the context.

Which is correct, "gain traction with" or "gains traction with"?

The correct form depends on the subject. Use "gain traction with" for plural subjects (e.g., "ideas gain traction") and "gains traction with" for singular subjects (e.g., "the idea gains traction").

What's the difference between "gain traction with" and "build momentum with"?

"Gain traction with" suggests an initial increase in popularity or acceptance, while "build momentum with" implies sustaining and increasing that initial progress over time.

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Authority and reliability

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Expert rating

Real-world application tested

Most frequent sentences: