gain further traction

USAGE SUMMARY

The phrase "gain further traction" is correct and usable in written English.
It can be used when discussing the process of becoming more popular, accepted, or successful over time. Example: "The new marketing strategy is starting to gain further traction among our target audience."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

8 human-written examples

We continue to expect sales growth rates for the business to improve as the year progresses, as initiatives gain further traction and comparatives ease.

The Guardian - Business

Real did add a fourth in the 73rd minute through Cheryshev, who bundled in the ball as it fell at his feet from close range following a surge into the box by Isco, with City unable to gain further traction.

The Guardian - Sport

Going forward, Shutterfly will investigate whether or not this could be used to help it gain further traction on mobile.

TechCrunch

In order to gain further traction for Phew, Revo Tech will work with local schools to get the app into classrooms.

TechCrunch

"Undeterred by the ongoing Greek debt crisis, economic growth is gathering momentum and looks set to gain further traction in coming months," said Chris Williamson, chief economist at Markit.

BBC

With the last of these, adding a board role at Taser to his experience, therefore, could have benefits on both sides, since it will give Taylor more enterprise credibility that could help Quip gain further traction.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

52 human-written examples

The case gained further traction in early 2010, when the agency's enforcement team engaged the Justice Department.

The New York Times

The humanist conception of Mary gained further traction in the Renaissance: she is less empress of heaven, more mother sewing, nursing and playing with the infant Jesus.

The Economist

This impression gained further traction last week with NatWest telling one trans customer that she "must" provide a gender recognition certificate (GRC) if she wished to be known as "Ms", or they would insist on titling her "Mr" or "Mx".

The Guardian - Opinion

Since the early 1960s, significant heterogeneity among circulating and tissue neutrophils has been recognized, and this notion has gained further traction recently as evidence of divergent immunomodulatory functions by neutrophil subsets are emerging in different pathological contexts [99].

Molecular and Cellular Pediatrics

Such reports gained further traction after an Argentine government scientist, Andres Carrasco conducted a study, "Glyphosate-Based Herbicides Produce Teratogenic Effects on Vertebrates by Impairing Retinoic Acid Signaling" in 2009.

Huffington Post

Expert writing Tips

Best practice

When writing for a broad audience, consider if the phrase "gain further traction" is easily understood, or if a simpler alternative like "gain momentum" would be more effective.

Common error

Avoid using "gain further traction" when the subject has not already gained some traction. The word "further" suggests a continuation or increase of an existing trend.

Linguistic Context

The phrase "gain further traction" functions as a verb phrase. It describes the action of something increasing in popularity, acceptance, or success after already having started to do so. As Ludwig AI shows, this phrase is commonly used in business, news, and scientific contexts.

Expression frequency: Uncommon

Frequent in

News & Media

43%

Science

31%

Formal & Business

12%

Less common in

Wiki

6%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

The phrase "gain further traction" is a grammatically sound and relatively common expression used to describe the continued increase in popularity, acceptance, or momentum of something. As indicated by Ludwig, it frequently appears in news, scientific, and formal business contexts, serving to highlight ongoing progress and growing support. While the phrase is considered correct and usable, it's crucial to use it when referring to something that has already started gaining momentum. Alternatives like "gain more momentum" or "achieve greater acceptance" can be used, based on which meaning needs to be emphasized.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

gain more momentum

Focuses on the increasing speed and force of progress.

achieve greater acceptance

Highlights the increasing approval and endorsement of something.

make further headway

Emphasizes the continued progress being made towards a goal.

build greater support

Indicates the increasing amount of backing and advocacy.

gather increased support

Similar to building support, but emphasizes the act of collecting it.

accelerate progress

Highlights the speeding up of advancements.

strengthen its position

Focuses on improving stability and influence.

extend its reach

Emphasizes the broadening of influence or impact.

enhance its appeal

Highlights improvements in attractiveness and desirability.

improve market penetration

Specifically relates to increasing market share and customer adoption.

FAQs

How can I use "gain further traction" in a sentence?

You can use "gain further traction" to describe the continued growth or acceptance of an idea, product, or movement. For example, "The marketing campaign is expected to "gain further traction" in the coming months.".

What are some alternatives to "gain further traction"?

Alternatives include "gain more momentum", "achieve greater acceptance", or "make further headway". The best choice depends on the specific context.

Is it correct to say "gain more traction" instead of "gain further traction"?

Yes, "gain more traction" is often a suitable substitute for "gain further traction", especially if the subject has already started to gain traction. The choice depends on whether you want to emphasize continued progress ("gain further traction") or simply an increase in traction ("gain more traction").

What's the difference between "gain traction" and "gain further traction"?

"Gain traction" implies starting to become popular or accepted. "Gain further traction" suggests that the subject has already started gaining traction and is now continuing to do so at an increased rate or extent.