further the perception

USAGE SUMMARY

The phrase "further the perception" is correct and usable in written English.
It can be used when discussing the enhancement or advancement of someone's understanding or awareness of a particular topic or idea. Example: "The new marketing strategy aims to further the perception of our brand as a leader in sustainability."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

Mr. Gore said the gap threatened to further the perception that minorities are politically disenfranchised.

The New York Times

"This will further the perception in Japan that foreigners are terrorists, and at the same time rejects the idea that the Japanese could be terrorists as well," the newspaper quoted Makoto Teranaka, secretary general of Amnesty International Japan, as saying.

The New York Times

To further the perception of two men in sync, the Obama campaign has issued a side-by-side comparison of the budgets proposed by Mr. Ryan and Mr. Romney, complete with rosy testimonials.

The New York Times

Passing a bill that contains mostly mush is not a good idea - it would only further the perception (and the reality) that this administration is far too close to certain "savvy businessmen" on Wall Street.

Huffington Post

Moreover, the inability of most people in Vietnam to afford American-made goods will only further the perception that our trade agreements are little more than thinly-disguised vehicles to off-shore American jobs to nations with extremely low wages and weak enforcement of labor and environmental laws.

Huffington Post

Further, the perception of an unsafe workplace has been found to lower staff morale and lead to increased staff attrition [ 11, 14, 21, 24].

BMC Health Services Research

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

"There is a danger in furthering the perception that science is a partisan issue," he said.

The New Yorker

The concern, however, is that in the Bizarro World of American recrimination, every act of principle only furthers the perception that abusers are the real victims.

The New Yorker

The fact that few black people worked at the paper furthered the perception that it was a Bantustan of white entitlement braying at the surrounding black majority.

The New Yorker

The way Tomic holds the ball on his strings for an extra instant furthers the perception that he is seeing and sensing the action earlier than other players.

The New York Times

Whether these groups can mobilize voters for Mr. Brown on Tuesday remains unclear, but for now, at least, they are furthering the perception that he could win.

The New York Times

Expert writing Tips

Best practice

When aiming to influence public opinion or highlight a particular aspect, use "further the perception" to emphasize the growth and spread of that viewpoint.

Common error

Avoid using "further the perception" when the action only has a minimal or negligible impact on the overall understanding. Instead, consider using phrases like "slightly alter the perception" or "have little impact on the perception".

Linguistic Context

The phrase "further the perception" functions as a verb phrase where 'further' acts as a transitive verb meaning to advance or promote, and 'the perception' serves as the direct object, representing the idea or understanding being promoted. As Ludwig AI states, the phrase is correct and usable in written English.

Expression frequency: Common

Frequent in

News & Media

50%

Science

30%

Encyclopedias

5%

Less common in

Formal & Business

5%

Social Media

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "further the perception" is a grammatically sound and frequently used phrase that means to advance or strengthen a specific understanding or viewpoint. As Ludwig AI confirms, it's a correct and usable expression. It's commonly found in news media and scientific contexts, and carries a neutral to formal register. When using this phrase, ensure that the action genuinely contributes to enhancing the perception and avoid overstating the impact. Alternatives include "enhance the understanding" or "reinforce the belief", depending on the context. Be mindful to use it when an existing perception is being strengthened rather than when a new perception is being created.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

enhance the understanding

Replaces "perception" with "understanding", focusing on comprehension.

reinforce the belief

Uses "belief" instead of "perception", suggesting a stronger conviction.

strengthen the impression

Employs "impression", which is a less formal synonym for "perception".

solidify the view

Replaces "perception" with "view", indicating a specific viewpoint.

promote the idea

Focuses on promoting a concept rather than enhancing a perception.

advance the notion

Uses "advance" and "notion", changing both the verb and the noun for a more academic tone.

encourage the feeling

Substitutes "perception" with "feeling", suggesting an emotional response.

cultivate the sense

Emphasizes the development of a "sense", implying a gradual understanding.

amplify the awareness

Focuses on increasing "awareness", highlighting knowledge and consciousness.

deepen the insight

Replaces "perception" with "insight", focusing on a deeper understanding.

FAQs

How can I use "further the perception" in a sentence?

You can use "further the perception" to describe actions or events that strengthen or spread a particular view or understanding. For instance, "The company's marketing campaign aimed to "further the perception" that its products are eco-friendly".

What are some alternatives to "further the perception"?

Alternatives include phrases like "enhance the understanding", "reinforce the belief", or "strengthen the impression", depending on the specific context and nuance you wish to convey.

Is it correct to say "further the perception of" or should I use a different preposition?

The phrase "further the perception" is typically followed by "that" or a direct object. While "further the perception of" isn't incorrect, it's less common and might sound less direct. For example, "further the perception that" is more common than "further the perception of danger".

What is the difference between "further the perception" and "create the perception"?

"Further the perception" implies that a perception already exists and is being strengthened or spread. "Create the perception", on the other hand, means establishing a new perception where none existed before. For example, if people already thought a company was somewhat eco-friendly and a marketing campaign reinforced that, "further the perception" would be accurate. If people had no prior image of the company's eco-friendliness, "create the perception" would be more appropriate.