Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
focus on appearance
Grammar usage guide and real-world examplesUSAGE SUMMARY
"focus on appearance" is a correct and usable phrase in written English.
You can use it when discussing the importance of someone or something's physical appearance. For example: "When looking for a job, it is important to focus on appearance, as a professional look can be just as important as your skills."
✓ Grammatically correct
Fashion and Textiles
News & Media
Wiki
Science
Alternative expressions(20)
emphasize looks
prioritize aesthetics
stress outward image
value physical presentation
highlight visual aspects
concentrate on physical attributes
focus on expression
focus on entrance
focus on performance
focus on presence
focus on time
focus on image
focus on interview
focus on prosecution
focus on aspect
focus on print
emphasis on appearance
focus on impression
focus on cardio
focus on process
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
12 human-written examples
Historically, women have been much more conscious about their appearance than men, but in recent times there appears to have been a change in this level of focus on appearance among men.
Science
You'd have to be naive not to realise that a focus on appearance comes with the territory, whether it's Andy Marr's energetic hands or Jenny Bond's ankle jewellery.
News & Media
"Perceptions of women leaders still have far too much of a focus on appearance, far too much a focus on family structures," she says.
News & Media
"I'm super" was emblazoned across the blue version, while its purple counterpart read: "I hate my thighs". As they grow into toddlerhood, boys' clothes tend to be more robust and functional, with pockets and sturdy fabrics, whereas girls' attire is more flimsy and designed with a focus on appearance, not activity.
News & Media
As with other women in the public eye, there is disproportionate focus on appearance.
News & Media
But the truth is that the focus on appearance is not going away, least of all for women.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
48 human-written examples
Now, we use this phrase to refer primarily to people who focus on appearances – especially when it comes to appearing well-off.
News & Media
The former mainly focus on appearance-based measurements, whereas the latter usually consider geometric relationship cues, such as the deviation of the nose from the mid-line and the deviation between the new head pose and the original state.
He discounted the Western focus on appearances and superficialities, which often reflected mere fashion and habit, and drew attention to the origins of culture and the unconscious and mixed motivations of people and the groups formed by them.
Wiki
Fortunately, this also works the other way: if you're around open and accepting people who don't focus on appearances, you'll probably feel better about yourself too.[57].[57]
Wiki
Each interview should be prepared for in detail, practicing aloud and focusing on appearance.
News & Media
Expert writing Tips
Best practice
Avoid overusing the phrase in close proximity within your writing; vary your language with synonyms like "emphasize looks" or "prioritize aesthetics" to maintain reader engagement.
Common error
Be cautious of implying that a "focus on appearance" is inherently negative or shallow. Instead, acknowledge its potential relevance in specific contexts such as job interviews, public presentations, or personal well-being, where attention to grooming and presentation can be advantageous.
Source & Trust
82%
Authority and reliability
4.4/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "focus on appearance" primarily functions as a verbal phrase, often acting as the predicate in a sentence or clause. It describes the action of giving attention or importance to the way someone or something looks. Ludwig AI confirms its usage across various contexts.
Frequent in
News & Media
34%
Science
34%
Wiki
14%
Less common in
Academia
3%
Formal & Business
0%
Encyclopedias
0%
Ludwig's WRAP-UP
In summary, "focus on appearance" is a common and grammatically correct phrase used to describe the act of giving special attention to how someone or something looks. Ludwig AI confirms its broad applicability across contexts, though it's essential to consider the implications and potential nuances in your writing. While overuse should be avoided, the phrase is a valuable tool for discussing the importance of visual presentation in various situations. The phrase sees frequent use in news and media outlets, scientific publications, and on general information wikis. Remember that while a "focus on appearance" isn't inherently negative, clarity and context are crucial to avoid misinterpretations.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
emphasize looks
Replaces "focus" with "emphasize" and "appearance" with "looks", changing the specific words while maintaining the core meaning.
prioritize aesthetics
Substitutes "focus on" with "prioritize" and "appearance" with "aesthetics", indicating a formal and deliberate emphasis on visual appeal.
stress outward image
Uses "stress" instead of "focus" and "outward image" for "appearance", suggesting a concern with external perception.
value physical presentation
Replaces "focus on" with "value" and "appearance" with "physical presentation", conveying the importance placed on how someone or something looks.
highlight visual aspects
Changes "focus on" to "highlight" and "appearance" to "visual aspects", indicating a deliberate effort to make visual elements prominent.
concentrate on physical attributes
Substitutes "focus" with "concentrate" and expands "appearance" to "physical attributes", providing a more detailed description.
fixate on external features
Employs "fixate on" instead of "focus on" and "external features" for "appearance", suggesting an obsessive attention to outward characteristics.
be preoccupied with image
Replaces "focus on" with "be preoccupied with" and "appearance" with "image", indicating a deep concern or worry about one's image.
obsess over outward presentation
Uses "obsess over" instead of "focus on" and "outward presentation" for "appearance", conveying a sense of excessive worry about how one presents oneself.
place importance on visual appeal
Changes "focus on" to "place importance on" and "appearance" to "visual appeal", emphasizing the significance given to how someone or something looks.
FAQs
What does "focus on appearance" mean?
To "focus on appearance" means to give special attention or importance to how someone or something looks, including grooming, clothing, and overall physical presentation.
How can I use "focus on appearance" in a sentence?
You might say, "The job interview panel will likely "focus on appearance" as well as qualifications," or "The advertisement's "focus on appearance" over substance was criticized."
What are some alternative phrases for "focus on appearance"?
Alternatives include "emphasize looks", "prioritize aesthetics", or "stress outward image" depending on the nuance you want to convey.
Is a "focus on appearance" always negative?
Not necessarily. While excessive concern with appearance can be viewed negatively, a reasonable "focus on appearance" can be appropriate in certain contexts, such as professional settings or when maintaining personal hygiene and well-being.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.4/5
Expert rating
Real-world application tested