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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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flat business

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "flat business" is not commonly used in written English and may not convey a clear meaning without context.
It could potentially be used to describe a business that is not experiencing growth or is stagnant, but clarity would depend on additional context. Example: "The company's flat business performance this quarter has raised concerns among investors."

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

11 human-written examples

"Books are a flat business," Gunter Thielen says.

As a cable and broadband provider, Comcast foresees Hispanics driving growth in new cable subscriptions, an otherwise mostly flat business.

News & Media

The New York Times

Disproportionately large consumers of media and technology, Hispanics are driving growth in new cable and satellite subscriptions, which is an otherwise mostly flat business.

News & Media

The New York Times

The Bank of England's summary of business conditions, based on reports from regional agents, said "investment intentions had fallen since the EU referendum" and pointed to "broadly flat business investment over the next year".

Although many consider the idea of reading on a screen awkward and far-fetched, some publishers hope that electronic books will provide a new avenue of growth in an otherwise nearly flat business, just as first paperbacks and then audio books did in the past.

News & Media

The New York Times

Those who sell ski merchandise internationally covet China as the one growth market in an otherwise flat business terrain.

News & Media

Forbes
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Human-verified similar examples from authoritative sources

Similar Expressions

47 human-written examples

Back-office efficiencies worldwide, such as using only one computer vendor, also let Cadbury earn more on flat businesses.

News & Media

Forbes

Turkish Airlines' net profit slid in 2010 to 286.4 million lire, equivalent to $184 million at the time, from 559.1 million lire in 2009, a drop attributed by Mr. Kotil to heavy losses in the first three quarters of 2010, as the airline opened new routes and took delivery of billions of dollars' worth of new airplanes fitted with amenities like lie-flat business class seats.

News & Media

The New York Times

You don't understand!' " Those sales jump-started a surge of revitalization in the Slopes, which has continued, thanks its diverse and well-priced housing stock, proximity to the bustling Flats business district and tight-knit community feel.

News & Media

The New York Times

For example, Delta Air Lines, which is very vocal about its plans to eventually convert to 100% true lie-flat business class seats, now offers them on just 42 of its 144 long haul aircraft.

News & Media

BBC

British Airways, which pioneered the concept of true lie-flat business class seats in 2000 offers one of the most consistent products across the globe; all its long haul aircraft offer true lie-flat seats in business class.

News & Media

BBC
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Expert writing Tips

Best practice

When describing a company's financial performance, use "flat business" to succinctly convey that there is no significant growth or decline. For example: "Despite increased marketing efforts, the division's revenue remained a "flat business" this year."

Common error

Avoid confusing a "flat business", which indicates stagnation, with a "failed business", which implies closure or bankruptcy. A "flat business" simply isn't growing; it might still be profitable and operational.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

87%

Authority and reliability

3.8/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "flat business" functions as a noun phrase where the adjective "flat" modifies the noun "business". This construction describes a business that is experiencing little to no growth or change in its performance, as shown in the Ludwig examples.

Expression frequency: Uncommon

Frequent in

News & Media

70%

Science

15%

Formal & Business

15%

Less common in

Academia

0%

Wiki

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, "flat business" is a phrase used to describe a business that is not experiencing significant growth or decline. While grammatically acceptable and appearing in reputable sources, as confirmed by Ludwig, it's essential to distinguish it from terms like "failed business". The frequency of this expression is uncommon, with primary contexts in news and media. Alternatives like "stagnant business" or "slow-growth business" can be used to convey a similar meaning. Ludwig AI indicates that the phrase can be used in formal and business contexts.

FAQs

What does it mean when a business is described as "flat"?

A "flat business" typically means the business is not experiencing significant growth or decline in revenue, sales, or overall performance. It's in a state of stagnation.

What are some alternatives to saying "flat business"?

Depending on the nuance you want to convey, you could use alternatives like "stagnant business", "slow-growth business", or "static business".

Is describing a business as "flat" a negative assessment?

Not necessarily. While it's generally more desirable for a business to be growing, a "flat business" isn't necessarily failing. It simply indicates a lack of growth, which can be a concern but isn't always a disaster.

How can a company move from being a "flat business" to a growing business?

Strategies to stimulate growth could include innovation in products or services, expansion into new markets, more aggressive marketing, or improving operational efficiency. Each business case will be unique.

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Source & Trust

87%

Authority and reliability

3.8/5

Expert rating

Real-world application tested

Most frequent sentences: