flagship product

USAGE SUMMARY

'flagship product' is an acceptable and commonly used term in written English.
It is typically used to refer to a particular product that a company or brand is particularly proud of or known for. For example, "Apple's flagship product is the iPhone."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

His company's flagship product is SkyDesktop.

The New York Times

The focus, however, is inevitably on Windows, Microsoft's flagship product.

The New York Times - Tech

Microsoft has identified Linux as a threat to its flagship product, the Windows operating system.

The New York Times

The company's flagship product, Metropolis, is a switching system for fiber optics networks.

The New York Times

Meanwhile, sales and profits have fallen sharply for drug-coated stents, the company's flagship product.

The New York Times

Richard Cristiano Tamerighi wrote: "[It's] just plain dumb changing the trademark shape of your flagship product.

The Guardian - Business

Its flagship product, a new gear system, allows rotors to move faster than they currently do.

The Guardian

market," with strength in its flagship product and its Debtwire service, Pearson said.

The New York Times

Apple's flagship product – innovative, elegant, a generation ahead – was a dreamer's machine.

The Guardian - Tech

He explains his vision and holds aloft the Newest Coming of the company's flagship product.

The New Yorker

The firm's flagship product, AHL, a fund that uses a proprietary computer-driven strategy, lost nearly 6 percent last year.

The New York Times

Expert writing Tips

Best practice

When referring to a company's most important product, use "flagship product" to convey its significance and representation of the brand's values and capabilities.

Common error

Avoid using "flagship product" to describe any product; reserve it for the one that truly represents the company's identity and success.

Linguistic Context

The phrase "flagship product" functions as a noun phrase, typically serving as a subject complement or object in a sentence. It identifies a specific product as the most important or representative one for a company. As Ludwig AI confirms, it's a commonly used and well-understood term.

Expression frequency: Very common

Frequent in

News & Media

56%

Formal & Business

24%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The term "flagship product" is a commonly used and grammatically sound noun phrase that refers to a company's most important and representative product. Ludwig AI confirms its acceptability in written English. Predominantly used in news, business, and technology contexts, it serves to highlight a product's significance in representing a brand's values and capabilities. While alternatives like "key product" or "leading product" exist, "flagship product" carries a specific connotation of being the most prominent and representative offering. When using the term, ensure it accurately reflects the product's standing within the company's portfolio.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

key product

Focuses on the product's importance rather than its representation of the brand.

primary product

Highlights the product's role as the main offering of a company.

leading product

Emphasizes the product's market position and performance.

signature product

Implies the product is distinctively associated with the company or brand.

top-selling product

Focuses specifically on the product's sales performance.

marquee product

Suggests the product is a prominent and highly visible offering.

best-selling item

Highlights that the product is not just a general product, but more specifically, an 'item' that has high sales.

star product

Emphasizes the product's high performance and prominence.

premium offering

Focuses on the product's quality and exclusivity.

core product

Stresses the product's fundamental importance to the company's business.

FAQs

How can I use "flagship product" in a sentence?

You can use "flagship product" to describe the most important and representative product of a company. For example, "The iPhone is Apple's "flagship product"."

What are some alternatives to "flagship product"?

Alternatives include "key product", "leading product", or "signature product", depending on the specific nuance you want to convey.

Is it appropriate to use "flagship product" in formal writing?

Yes, "flagship product" is suitable for formal writing, particularly in business and marketing contexts. Its usage is well-established in professional communication.

What makes a product a "flagship product"?

A "flagship product" is typically the most well-known, innovative, or profitable product of a company. It often represents the brand's core values and is heavily promoted.