favourable publicity

USAGE SUMMARY

"favourable publicity" is a correct and usable phrase in written English.
Generally, it is used to refer to press coverage, reviews, or word-of-mouth that is positive or favourable. For example: "The company invested heavily in marketing to create favourable publicity for their new product."

✓ Grammatically correct

News & Media

Encyclopedias

Wiki

Human-verified examples from authoritative sources

Exact Expressions

24 human-written examples

On the other hand, a private placement of this sort deprives the issuer of the favourable publicity flowing from a successful public offering; it may not afford sufficient resources for very large firms with continuing demands for capital; and it involves rather restrictive legal requirements.

Encyclopedia Britannica

The favourable publicity Hoover enjoyed was partially deserved.

The Guardian - Film

Besides producing favourable publicity, the appeal of using solar power is obvious.

The Economist

These include generating favourable publicity and knowing what kind of story is likely to be printed or broadcast.

Britannica

He said the plan was motivated by a desire to tackle climate change, rather than to court favourable publicity.

The Guardian

It also calls for Ocha to seek favourable publicity for the Saudi humanitarian effort in Yemen in newspapers such as the New York Times and the Guardian.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

36 human-written examples

Clearly, the mere fact of favourable or unfavourable publicity is not enough.

The Guardian - Opinion

Not all the publicity was favourable, however.

Encyclopedia Britannica

When first released, Sholay received negative critical reviews and a tepid commercial response, but favourable word-of-mouth publicity helped it to become a box office success.

Wikipedia

Not all the publicity has been favourable, however.

The Economist

He personally organised a fly-past of two US Air Force F-111s at air shows marking the occasion, generating favourable coverage to counteract the poor publicity surrounding the type's long-delayed entry into Australian service.

Wikipedia

Expert writing Tips

Best practice

Use "favourable publicity" when you want to emphasize the positive nature of the information being disseminated to the public. It suggests a calculated effort to present something in a positive light.

Common error

Avoid using "favourable publicity" to mask or excuse actual problems or negative aspects. Focus on genuine improvements and transparent communication instead of solely relying on creating a positive image. Don't use this to sugarcoat issues.

Linguistic Context

The phrase "favourable publicity" functions as a noun phrase, where "favourable" is an adjective modifying the noun "publicity". It describes the quality or nature of the publicity, indicating that it is positive or beneficial.

Expression frequency: Common

Frequent in

News & Media

56%

Encyclopedias

16%

Wiki

12%

Less common in

Science

8%

Formal & Business

0%

Academia

0%

Ludwig's WRAP-UP

In summary, "favourable publicity" is a commonly used noun phrase referring to positive public attention or media coverage. As Ludwig AI confirms, it describes press coverage, reviews, or word-of-mouth that is positive or favorable. It is grammatically correct and appropriate for various contexts, including news, encyclopedias, and wikis. While similar phrases like "positive media coverage" or "good press" can be used as alternatives, "favourable publicity" often implies a strategic effort to achieve a positive outcome. It's important to use it responsibly and avoid using it to cover up negative aspects.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

favorable public attention

Substitutes "publicity" with "public attention", maintaining a similar level of formality.

positive media coverage

Replaces "publicity" with a more specific term "media coverage" and "favourable" with "positive".

positive reviews

Specifies that the positive attention comes from reviews, often in media.

good press

Uses a shorter and more informal expression for "favourable publicity".

good word of mouth

Highlights the spread of positive information through informal communication.

positive public image

Shifts the focus from publicity to the resulting image.

positive endorsement

Suggests a formal approval or support that generates positive publicity.

positive reputation

Focuses on the overall reputation rather than specific instances of publicity.

good public relations

Highlights the efforts made to cultivate a positive image.

positive buzz

Employs a more contemporary and informal term for positive attention.

FAQs

How can I use "favourable publicity" in a sentence?

"Favourable publicity" is often sought by companies launching new products or organizations trying to improve their image. For example: "The charity hoped the celebrity endorsement would generate "favourable publicity" for their cause."

What are some alternatives to "favourable publicity"?

Depending on the context, you can use alternatives such as "positive media coverage", "good press", or "positive public image".

Is there a difference between "favourable publicity" and "positive publicity"?

While similar, "favourable publicity" often implies a strategic effort to achieve a positive outcome, while "positive publicity" may simply refer to publicity that happens to be positive. They can be used interchangeably in many cases.

Can "favourable publicity" be guaranteed?

No, "favourable publicity" cannot be guaranteed, as public perception and media coverage are influenced by many factors outside of an organization's direct control. However, strategic communication and positive actions can increase the likelihood of achieving it.