extending product line

USAGE SUMMARY

The phrase "extending product line" is correct and usable in written English.
It can be used when discussing the expansion or addition of new products to an existing range of products offered by a company. Example: "The company is focusing on extending its product line to include eco-friendly options that appeal to a broader audience."

✓ Grammatically correct

Academia

Formal & Business

News & Media

Science

Encyclopedias

Human-verified similar examples from authoritative sources

Similar Expressions

60 human-written examples

Once the deal is done, SilverStream will become a Novell unit and its Extend product line will be rebranded under the Novell name.

The New York Times

Mr. Laurie said most mature companies could expect only 2percentto4percentcent growth by extending a product line or expanding geographically.

The New York Times

Some executives excel at running a business ramping up manufacturing, expanding into different geographies, or extending a product line.

Harvard Business Review

Mr. Zick pointed to the humble potato chip as the ultimate example of extending a product line with a plethora of flavors.

The New York Times

The thinking is that they've already been vetted by the Bravo audience and the research team, and that they've already built brand awareness — so Bravo is, in marketing terms, just extending its product line.

The New York Times

Extending the product line is one way to respond.David LaneBostonDubai's downsideSIR – It was with some bemusement that I read your glowing endorsement of Dubai ("Arabia's field of dreams", May 29th).

The Economist

And JRL Enterprises, extending its product line, has introduced I CAN Learn software for teaching math and English to fifth- and seventh-graders.

Forbes

According to published accounts, he embarked upon a big expansion scheme, rapidly going national, rather than region by region, opening at least three more facilities and extending the product line to automotive cleaners and, of all things, scented candles.

Forbes

He doubled down in 1986 by opening his first shop overseas, in the giant Sogo store in Hong Kong's Causeway Bay shopping mecca, and extending his product line to include electronic massage equipment.

Forbes

Finding the balance between thoughtfully extending a product line and running said product line into the ground is a tricky feat to master, and HTC has never been very good at that.

TechCrunch

Today, it's extending its product line again, introducing what it calls a sneaker, though it's really a sneaker in as much as Vans classic slip-on skateboarding shoes are sneakers.

TechCrunch

Expert writing Tips

Best practice

When describing a company's strategy, use "extending product line" to highlight the active process of adding new items to their existing offerings.

Common error

Avoid using "extending product line" when you actually mean market expansion. Product line extension refers to adding new products, whereas market expansion means reaching new customers with existing products.

Linguistic Context

The phrase "extending product line" functions as a noun phrase describing the action of expanding a company's range of products. According to Ludwig AI, the phrase is correct and usable in written English. It acts as a direct object or subject complement in sentences about business strategy.

Expression frequency: Missing

Frequent in

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Less common in

Academia

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Encyclopedias

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Wiki

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Ludwig's WRAP-UP

In summary, "extending product line" is a grammatically correct and professionally appropriate phrase used to describe a company's strategy of adding new products to its existing range. As Ludwig AI points out, it's a valid and usable expression in English. While the phrase isn't exceptionally common, alternative expressions like "broadening product range" or "expanding product portfolio" can be used to convey a similar meaning. It is important to differentiate between the product line extension and market expansion. This strategy indicates growth through the addition of new offerings, rather than simply reaching more customers with existing ones.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

broadening product range

Focuses on the overall range of products rather than the act of expansion.

expanding product portfolio

Emphasizes the collection of products as a whole.

growing product assortment

Highlights the variety of products being offered.

diversifying product offerings

Stresses the addition of different types of products.

augmenting product selection

Suggests a more curated and strategic approach to adding products.

increasing product variety

Focuses on the number of different products available.

amplifying product scope

Implies a widening of the product line's reach or coverage.

developing new product lines

Highlights the creation of entirely new categories of products.

expanding the catalog

A simpler term that emphasizes on including additional item to the product offer.

building out the product suite

Focuses on providing a comprehensive collection of related products.

FAQs

How can I use "extending product line" in a sentence?

You can use "extending product line" when discussing a company's strategy to add new products to its existing range. For example: "The company is focusing on "extending product line" to attract a broader customer base".

What's a more informal way to say "extending product line"?

Informally, you could say "adding more stuff to the catalog" or "offering a bigger range of things" instead of "extending product line".

Which is correct, "extending product line" or "expanding product line"?

Both "extending product line" and "expanding product line" are correct and commonly used. The choice depends on whether you prefer the nuance of continuation (extending) or overall growth (expanding).

What's the difference between ""extending product line"" and "developing new product lines"?

"Extending product line" typically refers to adding items related to existing products, while "developing new product lines" means creating entirely new categories of products.