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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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expanded the appeal

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "expanded the appeal" is correct and usable in written English.
It can be used when discussing how something has broadened its attractiveness or reach to a wider audience. Example: "The new marketing strategy expanded the appeal of the product to younger consumers."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

About 3,500 have attended in the past, but the films have expanded the appeal of a toy whose advertising slogan has long promised "more than meets the eye".

News & Media

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

59 human-written examples

So if marketing Woods works so well, why is the PGA Tour trying to expand the appeal of the tournament, the biggest sports event in Westchester, into New York City?

To expand the appeal of "Gasoline Alley" beyond auto enthusiasts, Patterson put forth a not wholly original suggestion: Why not add a cute baby?

News & Media

The New Yorker

Hooch is not targeting over-35s, but their recollections of it could be used for a basis to expand the appeal to younger consumers".

News & Media

Independent

Because either group might struggle to fill a high school gym, Acura should act quickly to expand the appeal of the ILX before it slips through the market's cracks.

News & Media

The New York Times

His 2010 debut, and that of his contemporary Phyno, signalled the arrival of a new generation of MCs rhyming in Yoruba (in his case) and other native languages, expanding the appeal of the genre to an Afropop-dominated market.

You can also be pretty sure that we'll be getting a little Bixby action at the event, as the company looks to expand the appeal of its also-ran smart assistant.

News & Media

TechCrunch

The Potter co-branding play is certainly Kano trying to make its products cast a wider spell by expanding the appeal of coding from nerdy makers to more mainstream child consumers.

News & Media

TechCrunch

Kim is hoping that with Daum's help, Tapastic can start to expand the appeal and reach of the webcomics medium in the U.S., as well as bring over some successful Korean titles to see if they can find success in the English-speaking market.

News & Media

TechCrunch

The franchises' first E10+ rated console game, Band Hero delivers an exciting music collection featuring top-40 hits designed to expand the appeal to a broad family audience who can play together on the guitar, drums, bass and microphone and experience a new genre of music.

News & Media

TechCrunch

For the Khmer Rouge, it was a means to greatly expand the appeal of their movement.

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Expert writing Tips

Best practice

Use "expanded the appeal" when you want to emphasize that something has become more attractive or relevant to a larger audience.

Common error

Avoid using "expanded the appeal" when you actually mean to say the 'scope' or 'reach' of something has increased. "Appeal" specifically refers to attractiveness, not general influence.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "expanded the appeal" functions as a verb phrase, specifically indicating the action of increasing the attractiveness or relevance of something. This aligns with Ludwig's analysis, which confirms its usability in written English.

Expression frequency: Uncommon

Frequent in

News & Media

65%

Wiki

18%

Formal & Business

7%

Less common in

Encyclopedias

5%

Reference

3%

Science

2%

Ludwig's WRAP-UP

In summary, "expanded the appeal" is a grammatically correct and commonly used phrase to describe how something has become more attractive to a wider audience. Ludwig confirms the validity of this phrase. It is most frequently found in News & Media sources but also appears in Wiki articles. When using this phrase, ensure you are accurately conveying an increase in attractiveness rather than simply an increase in reach or scope. Consider alternatives like "broadened its allure" or "increased its attractiveness" for nuanced meanings.

FAQs

How can I use "expanded the appeal" in a sentence?

You can use "expanded the appeal" to describe how something has become more attractive or relevant to a wider audience. For example: "The new marketing strategy "expanded the appeal" of the product to younger consumers".

What are some alternatives to "expanded the appeal"?

You can use alternatives like "broadened its allure", "increased its attractiveness", or "widened its reach" depending on the context.

Is it correct to say "enlarged the appeal" instead of "expanded the appeal"?

While "enlarged" can sometimes be used similarly to "expanded", in the context of "appeal", "expanded the appeal" is more common and natural. "Enlarged" might suggest physical size rather than abstract attractiveness.

What's the difference between "expanded the appeal" and "extended the reach"?

"Expanded the appeal" refers to making something more attractive or interesting to a wider audience. "Extended the reach", on the other hand, refers to increasing the scope or influence of something, not necessarily its attractiveness. For example, a marketing campaign might "expand the appeal" of a product to new demographics, while simultaneously "extend the reach" of the company's distribution network.

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Source & Trust

84%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: