Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
expanded the appeal
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "expanded the appeal" is correct and usable in written English.
It can be used when discussing how something has broadened its attractiveness or reach to a wider audience. Example: "The new marketing strategy expanded the appeal of the product to younger consumers."
✓ Grammatically correct
News & Media
Wiki
Alternative expressions(2)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
1 human-written examples
About 3,500 have attended in the past, but the films have expanded the appeal of a toy whose advertising slogan has long promised "more than meets the eye".
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
59 human-written examples
So if marketing Woods works so well, why is the PGA Tour trying to expand the appeal of the tournament, the biggest sports event in Westchester, into New York City?
News & Media
To expand the appeal of "Gasoline Alley" beyond auto enthusiasts, Patterson put forth a not wholly original suggestion: Why not add a cute baby?
News & Media
Hooch is not targeting over-35s, but their recollections of it could be used for a basis to expand the appeal to younger consumers".
News & Media
Because either group might struggle to fill a high school gym, Acura should act quickly to expand the appeal of the ILX before it slips through the market's cracks.
News & Media
His 2010 debut, and that of his contemporary Phyno, signalled the arrival of a new generation of MCs rhyming in Yoruba (in his case) and other native languages, expanding the appeal of the genre to an Afropop-dominated market.
News & Media
You can also be pretty sure that we'll be getting a little Bixby action at the event, as the company looks to expand the appeal of its also-ran smart assistant.
News & Media
The Potter co-branding play is certainly Kano trying to make its products cast a wider spell by expanding the appeal of coding from nerdy makers to more mainstream child consumers.
News & Media
Kim is hoping that with Daum's help, Tapastic can start to expand the appeal and reach of the webcomics medium in the U.S., as well as bring over some successful Korean titles to see if they can find success in the English-speaking market.
News & Media
The franchises' first E10+ rated console game, Band Hero delivers an exciting music collection featuring top-40 hits designed to expand the appeal to a broad family audience who can play together on the guitar, drums, bass and microphone and experience a new genre of music.
News & Media
For the Khmer Rouge, it was a means to greatly expand the appeal of their movement.
Wiki
Expert writing Tips
Best practice
Use "expanded the appeal" when you want to emphasize that something has become more attractive or relevant to a larger audience.
Common error
Avoid using "expanded the appeal" when you actually mean to say the 'scope' or 'reach' of something has increased. "Appeal" specifically refers to attractiveness, not general influence.
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "expanded the appeal" functions as a verb phrase, specifically indicating the action of increasing the attractiveness or relevance of something. This aligns with Ludwig's analysis, which confirms its usability in written English.
Frequent in
News & Media
65%
Wiki
18%
Formal & Business
7%
Less common in
Encyclopedias
5%
Reference
3%
Science
2%
Ludwig's WRAP-UP
In summary, "expanded the appeal" is a grammatically correct and commonly used phrase to describe how something has become more attractive to a wider audience. Ludwig confirms the validity of this phrase. It is most frequently found in News & Media sources but also appears in Wiki articles. When using this phrase, ensure you are accurately conveying an increase in attractiveness rather than simply an increase in reach or scope. Consider alternatives like "broadened its allure" or "increased its attractiveness" for nuanced meanings.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
broadened its allure
Replaces "appeal" with "allure", focusing on attractiveness.
widened its reach
Substitutes "appeal" with "reach", highlighting the extent of influence.
increased its attractiveness
Replaces "appeal" with "attractiveness", emphasizing the quality of being pleasing.
enhanced its popularity
Changes "appeal" to "popularity", focusing on widespread favor.
boosted its visibility
Replaces "appeal" with "visibility", stressing prominence.
extended its influence
Substitutes "appeal" with "influence", highlighting the power to affect others.
augmented its draw
Changes "appeal" to "draw", focusing on the power to attract.
magnified its attractiveness
Emphasizes that the attractiveness has increased substantially.
amplified its resonance
Replaces "appeal" with "resonance", stressing the depth of impact.
multiplied its attraction
Highlights a significant increase in attraction.
FAQs
How can I use "expanded the appeal" in a sentence?
You can use "expanded the appeal" to describe how something has become more attractive or relevant to a wider audience. For example: "The new marketing strategy "expanded the appeal" of the product to younger consumers".
What are some alternatives to "expanded the appeal"?
You can use alternatives like "broadened its allure", "increased its attractiveness", or "widened its reach" depending on the context.
Is it correct to say "enlarged the appeal" instead of "expanded the appeal"?
While "enlarged" can sometimes be used similarly to "expanded", in the context of "appeal", "expanded the appeal" is more common and natural. "Enlarged" might suggest physical size rather than abstract attractiveness.
What's the difference between "expanded the appeal" and "extended the reach"?
"Expanded the appeal" refers to making something more attractive or interesting to a wider audience. "Extended the reach", on the other hand, refers to increasing the scope or influence of something, not necessarily its attractiveness. For example, a marketing campaign might "expand the appeal" of a product to new demographics, while simultaneously "extend the reach" of the company's distribution network.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested