expanded customer base

USAGE SUMMARY

The phrase "expanded customer base" is correct and usable in written English.
It can be used when discussing the growth or increase in the number of customers a business serves. Example: "Our marketing efforts have successfully led to an expanded customer base, allowing us to increase our sales significantly."

✓ Grammatically correct

Information Economics and Policy

Forbes

TechCrunch

Huffington Post

HuffPost

Harvard Business Review

The Guardian - Lifestyle

The Guardian - Business

Los Angeles Times

Massachusetts Institute of Technology

The New York Times - Tech

The New Yorker

Human-verified examples from authoritative sources

Exact Expressions

12 human-written examples

The former effect is defined as the benefit that users receive when a new subscriber joins the network (an expanded customer base can now be reached).

Information Economics and Policy

They produce new revenue sources and an expanded customer base.

Forbes

Today's launch of a more affordable plan is a move to bring HireArt's services to an expanded customer base.

TechCrunch

Marketers will be able to gather more consumer data from these increasingly dominant search options, leading to better customer experience and expanded customer base.

Forbes

The addition of new employees, the demands of an expanded customer base, and relationships with new strategic partners can all serve to disrupt this balance.

Forbes

Embracing new cultures, building operations and establishing new forms of trade across multiple markets, will bring rewards beyond additional revenue streams and an expanded customer base.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

48 human-written examples

The essential characteristic of enduringly profitable smaller businesses is not that they have a rapidly expanding customer base; it's that they have recurring customers.

Harvard Business Review

The incumbent tends to be at a disadvantage, since it often lacks the production capacity or marketing reach to serve a rapidly expanding customer base.

Harvard Business Review

Greygory and Felix don't know why "open" haircutting is so rare, but their rapidly expanding customer base speaks for itself.

The Guardian - Lifestyle

Autonomy has only 120 employees and tiny revenues ($27 million last year)–but an expanding customer base.

Forbes

New mobile money services and loyalty programs have added 5 million to its expanding customer base.

Forbes

Expert writing Tips

Best practice

When discussing growth strategies, use "expanded customer base" to showcase how your efforts are translating into a larger and more diverse group of customers. This highlights the tangible results of your marketing and sales initiatives.

Common error

Avoid using "expanded customer base" when you actually mean customer retention or loyalty. Expanding the customer base refers to gaining new customers, while loyalty focuses on keeping existing ones.

Linguistic Context

The phrase "expanded customer base" functions primarily as a noun phrase, where "expanded" acts as an adjective modifying "customer base". It's frequently used to describe the growth and reach of a company's clientele. Ludwig confirms the phrase's validity and widespread use.

Expression frequency: Common

Frequent in

News & Media

50%

Formal & Business

30%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "expanded customer base" refers to the growth in the number of customers a business serves. Ludwig AI confirms its correct and frequent usage, particularly in news, business, and marketing contexts. Alternative phrases like "larger clientele" or "increased market penetration" offer similar meanings. When using the phrase, ensure you're accurately describing an increase in customers rather than focusing on retention. The term is generally neutral, but can be more formal depending on the context. Utilizing "expanded customer base" in your writing is effective for illustrating growth and the reach of business initiatives.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

larger clientele

Focuses on the size of the customer group.

increased market penetration

Emphasizes the extent to which a product is sold within a market.

growing consumer pool

Highlights the expanding set of consumers.

wider market reach

Emphasizes the scope of the customer base across different areas.

enlarged customer network

Focuses on the interconnected group of customers.

enhanced market share

Highlights the increased portion of the market controlled by the company.

boosted customer numbers

Emphasizes the numerical increase in customers.

extended customer reach

Highlights the broadening of the customer base.

increased customer acquisition

Highlights the process of gaining more customers.

broadened market base

Stresses the widening of the customer base in a market context.

FAQs

How can I describe the benefit of reaching more customers?

You can say you have an "expanded customer base", implying you now serve a larger group of people. You can also use "wider market reach" or "increased market penetration" depending on context.

What does it mean to have an "expanded customer base"?

An "expanded customer base" simply means that a business or organization is now serving more customers than it did previously. This growth can be due to successful marketing, better products, or other strategic initiatives.

How is "expanded customer base" different from "customer retention"?

"Expanded customer base" refers to the acquisition of new customers, while customer retention focuses on maintaining existing customer relationships and encouraging repeat business. They're both crucial for a healthy business.

Is it better to focus on "expanded customer base" or customer loyalty?

Both are important! An "expanded customer base" drives initial growth, but customer loyalty ensures long-term stability and profitability. A balanced approach is ideal. Loyal customers also generate word-of-mouth referrals, which can "expand the customer base" organically.