exercise in branding

USAGE SUMMARY

The phrase "exercise in branding" is correct and usable in written English.
It can be used to describe an activity or practice that focuses on developing or enhancing a brand's identity or image. Example: "The workshop was an exercise in branding, helping participants understand the importance of a strong brand presence in the market."

✓ Grammatically correct

News & Media

Arts

Business

Human-verified examples from authoritative sources

Exact Expressions

11 human-written examples

It is also an exercise in branding.

The New York Times - Arts

The name, Festival of Speed, isn't a liberal exercise in branding.

The New York Times

That Donald Trump might give us an administration all too similar to Trump University and the Trump Institute, a destructive exercise in branding.

The New York Times

Its Saint Louis tote now is available in 11 colors — but the house's owner, Jean-Michel Signoles, says that increasing the canvas's color range was driven by a desire to celebrate Goyard's handcraft, not an exercise in branding.

The New York Times

RAMSA has designed more than its share of glass towers, including the massive Comcast Center in Philadelphia; 30 Park Place — with its sculpted floral motifs at street level, heralding the Four Seasons hotel, which occupies the lower floors — is partly an exercise in branding.

The New Yorker

But actually Eve is perhaps above all an exercise in branding.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

47 human-written examples

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Vice

True, with Mr. Bloomberg, master of the eponymous empire, there is always the slight suspicion that his campaign is an exercise in brand extension.

The New York Times

What Wynton Marsalis and the Jazz at Lincoln Center Orchestra offered at the Rose Theater, though, was considerably more than a history lesson or an exercise in brand reinforcement.

The New York Times - Arts

The campaign was an exercise in brand management, an attempt to leverage the Trump name into bigger deals around the world.

The New Yorker

This is lifestyle marketing at its most potent.Not all fashion labels move into the hotel business as an exercise in brand extension; some see it purely as a business, and prefer to manage everything in-house.

The Economist

Expert writing Tips

Best practice

When using "exercise in branding", consider specifying the goal of the branding effort. For example, is it to increase brand awareness, reposition the brand, or target a new audience?

Common error

Avoid using "exercise in branding" repetitively in a single piece of writing. Vary your language by using synonyms like "branding initiative" or "brand building activity" to maintain reader engagement.

Linguistic Context

The phrase "exercise in branding" functions as a noun phrase, typically used as a subject complement or object in a sentence. It identifies a specific instance or activity aimed at developing or enhancing a brand's identity. Ludwig examples highlight its use in describing marketing strategies and corporate initiatives.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Formal & Business

20%

Arts

20%

Less common in

Science

0%

Wiki

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, "exercise in branding" is a grammatically sound phrase used to describe a specific effort aimed at enhancing a brand's identity. While Ludwig confirms its correctness and usability, it appears with uncommon frequency, primarily in news and media, formal business contexts and arts-related articles. For enhanced clarity, it's advisable to specify the intended outcome of the branding activity. To avoid repetition, consider using synonyms like "branding initiative" or "brand building activity", and always ensure the phrase aligns with the desired level of formality.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

branding initiative

Focuses specifically on the initiation of branding efforts, shifting the emphasis from the process to the starting point.

brand building activity

Highlights the actions taken to construct and strengthen a brand's presence and recognition.

image enhancement campaign

Emphasizes the aspect of improving the public perception of a brand or entity.

marketing strategy

Broadens the scope to include all marketing efforts, of which branding is a component.

reputation management effort

Centers on maintaining and improving the overall reputation of a brand, going beyond just visual identity.

corporate identity development

Focuses on the creation and evolution of a company's unique identity.

strategic branding endeavor

Highlights the planned and purposeful nature of the branding process.

brand reinforcement strategy

Specifically targets the strengthening of an existing brand's position.

brand awareness campaign

Emphasizes efforts to increase the public's familiarity with a brand.

promotional scheme

Focuses on a planned undertaking intended to promote a brand.

FAQs

How can I use "exercise in branding" in a sentence?

You can use "exercise in branding" to describe an activity that aims to develop or enhance a brand's identity or image. For example, "The marketing campaign was a comprehensive "exercise in branding" designed to reach a younger demographic".

What is a less formal way to describe an "exercise in branding"?

Less formal alternatives include "branding effort", "marketing push", or "image makeover", depending on the specific context and goals of the branding activity. Consider a phrase like "branding effort" to sound less formal.

What's the difference between "exercise in branding" and "brand management"?

"Exercise in branding" refers to a specific activity or project focused on branding, while "brand management" is the ongoing process of maintaining and developing a brand over time. Brand management could encompass several exercises in branding.

Is "exercise in branding" the same as "marketing campaign"?

Not exactly. A "marketing campaign" is a broader term that includes various activities to promote a product or service, while an "exercise in branding" specifically focuses on shaping and reinforcing the brand's identity and perception. Thus, a marketing campaign may involve various exercises in branding.