established brands

USAGE SUMMARY

The phrase "established brands" is correct and usable in written English.
It can be used to refer to brands that have a long-standing presence and reputation in the market. Example: "Consumers often prefer established brands because they are perceived as more reliable and trustworthy."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

52 human-written examples

Established brands breed new variations without cease.

The Economist

Other, more established brands beg to differ, of course.

The New York Times - Tech

"They reason they'd be safer buying established brands".

The New York Times

Previously established brands such as Honda and Yamaha almost vanished from the roads.

The Guardian

"Taking share from established brands in the category is fairly difficult".

The New York Times

It was inevitable that the established brands would have to consolidate", Sorrell said.

The Guardian - Business

Human-verified similar examples from authoritative sources

Similar Expressions

8 human-written examples

Other tastemakers are getting noticed for rejiggering already-established brands.

Forbes

The dependable, well-established brands survive — unless they self-destruct".

The New Yorker

Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts.

Harvard Business Review

That market is already full of well-established brands.

Forbes

Both Blockbuster and Netflix have well-established brands.

TechCrunch

Expert writing Tips

Best practice

In marketing materials, use "established brands" to create a sense of trust and familiarity with your audience.

Common error

Avoid using "established brands" repeatedly in a single piece of writing. Vary your language with synonyms like "well-known brands" or "reputable brands" to maintain reader engagement.

Linguistic Context

The phrase "established brands" typically functions as a noun phrase, where "established" acts as an adjective modifying the noun "brands". It commonly identifies companies or products with a long-standing presence and reputation in a market, as seen in examples provided by Ludwig.

Expression frequency: Very common

Frequent in

News & Media

69%

Formal & Business

21%

Wiki

3%

Less common in

Science

3%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, the phrase "established brands" is a common and grammatically correct term used to describe well-known and reputable companies or products. As Ludwig AI confirms, it frequently appears in news and business contexts, conveying a sense of reliability and market presence. While various alternatives like "well-known brands" or "reputable brands" exist, the core meaning remains consistent. When writing, it's advisable to use this phrase judiciously, avoiding overuse and considering synonyms to maintain reader engagement. The high frequency and authoritative sources indicate that "established brands" is a solid and effective phrase in professional communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

well-known brands

Focuses on the aspect of being widely recognized.

reputable brands

Emphasizes the good reputation and trustworthiness.

recognized brands

Highlights the brands that are easily identified by consumers.

leading brands

Stresses the position of dominance in the market.

major brands

Indicates brands with significant market share or influence.

legacy brands

Focuses on the long history and tradition of the brands.

incumbent brands

Highlights brands already holding a position in a specific market.

traditional brands

Emphasizes the conventional and time-honored nature of the brands.

long-standing brands

Focuses on the duration of the brand's existence.

time-tested brands

Highlights the brands that have proven their value and reliability over time.

FAQs

How can I use "established brands" in a sentence?

You can use "established brands" to refer to companies or products with a long history and strong reputation in the market. For example: "Consumers often prefer "established brands" because they are perceived as more reliable."

What are some alternatives to "established brands"?

Alternatives include "well-known brands", "reputable brands", or "leading brands", depending on the specific context and nuance you want to convey.

Is it better to choose "established brands" or newer brands?

The choice depends on your priorities. "Established brands" often offer reliability and a proven track record, while newer brands may provide innovation or lower prices.

What advantages do "established brands" have over new competitors?

"Established brands" often benefit from brand recognition, customer loyalty, and existing distribution networks, making it challenging for new entrants to compete.