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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
during their era
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "during their era" is correct and usable in written English.
It can be used to refer to a specific period in history or a time frame associated with a particular group or individual. Example: "The artists created groundbreaking works during their era, influencing generations to come."
✓ Grammatically correct
News & Media
Wiki
Alternative expressions(5)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
5 human-written examples
"We now live in a world of images and we see our tees and postcards as the social object for our era, similar to Polaroids during their era," he says.
News & Media
The brutal methods used by Broderick and other officers were sanctioned by the police department during their era, and praised as "fearless".
Wiki
The Crusaders damaged the facade during their era of rule in Palestine, but it was restored and renovated by the Ayyubids.
Wiki
He built many structures in Costa Mesa, including three landmark motels famous during their era that he and our Mom ran together for a number of years.
News & Media
Chris Paul and Blake Griffin may be doomed to be the modern-day equivalent of John Stockton and Karl Malone, two future Hall of Fame teammates and during their era, the best point guard and power forward in the game, who nevertheless failed to win an NBA championship.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
55 human-written examples
Its labour market is much more flexible than in the late 1980s, when most workers were in the state sector.China is more like Japan and South Korea during their eras of rapid growth than any Latin American country.
News & Media
I also managed Adam And The Ants during their punk era.
News & Media
In fact, the No. 4 was retired by the Nets during their A.B.A. era in honor of Wendell Ladner, who died in a plane crash in 1975.
News & Media
'THE ROOTS OF CHICHA' The steady clip-clop of cumbia runs through Andean music old and new, and Peruvian rockers embraced it during their hippie era.
News & Media
This was England during their golden era, introducing the first mascot to the tournament, World Cup Willie.
News & Media
They also talk about their personal experiences during their war era.
News & Media
Expert writing Tips
Best practice
Use "during their era" to provide historical context, emphasizing that certain practices, styles, or events were characteristic of a specific period associated with a group. This can add depth and understanding to your writing.
Common error
Ensure that "their" clearly refers to a specific group or entity understood by the reader. Ambiguity can confuse the timeline and context of your statement.
Source & Trust
83%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "during their era" functions as a prepositional phrase modifying a noun or verb phrase. It specifies the temporal context in which an event or characteristic was prevalent or associated with a particular group, as illustrated in the Ludwig examples.
Frequent in
News & Media
65%
Wiki
20%
Academia
10%
Less common in
Encyclopedias
3%
Science
1%
Formal & Business
1%
Ludwig's WRAP-UP
In summary, the phrase "during their era" is a prepositional phrase used to provide temporal context, specifying that something occurred or was characteristic of a particular period associated with a group. Ludwig shows that this phrase is used to provide historical framing, most commonly appearing in news and media contexts. The phrase is grammatically correct and appropriate for neutral registers. While there may be better alternatives, it's important to contextualize properly and make a direct reference.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
in their time
Focuses on the period when something existed or was relevant for a specific group.
throughout their period
Highlights the entirety of the time associated with a specific group.
in their generation
Emphasizes the span of time encompassing a particular generation's activities or prominence.
during their ascendancy
Specifies a period of rising power or influence for a particular group.
within their epoch
Refers to a significant period of time characterized by specific features associated with a group.
at their height
Denotes a period of peak performance or achievement for a specific group.
in their heyday
Signifies a time of great success, popularity or power for a specific group.
in their prime
Refers to the period when a group was at its most effective or vigorous.
under their rule
Highlights the period of governance or control by a specific group.
while they reigned
Focuses on the duration of power or influence exerted by a particular group.
FAQs
How can I use "during their era" in a sentence?
You can use "during their era" to specify that something occurred or was prominent within a particular period associated with a group. For example, "The brutal methods used by Broderick and other officers were sanctioned by the police department "during their era"".
What are some alternatives to "during their era"?
Alternatives include "in their time", "throughout their period", or "in their generation", depending on the specific nuance you want to convey.
Is there a difference between "during their era" and "in their era"?
While similar, "during their era" emphasizes the temporal span or period, whereas "in their era" can sometimes suggest a more general contextual placement. The choice depends on the desired emphasis.
When is it appropriate to use "during their era" instead of "during that era"?
"During their era" is appropriate when you want to explicitly link the era to a specific group (e.g. "during the Beatles' era"), whereas "during that era" refers to a previously mentioned or understood period.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
83%
Authority and reliability
4.1/5
Expert rating
Real-world application tested