desirability is

USAGE SUMMARY

The phrase "desirability is" is correct and usable in written English.
You can use it when discussing the quality or appeal of something, often in contexts related to marketing, psychology, or product design. Example: "In consumer behavior studies, desirability is a key factor influencing purchasing decisions."

✓ Grammatically correct

Science

News & Media

Formal & Business

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

He claims that the only proof of desirability is desire and proceeds to argue that happiness is the one and only thing desired.

SEP

But it is highly plausible that "desirable" means something like "fittingly or correctly desired" — after all, desirability is a normative, not a merely descriptive, characteristic, and it has something to do with desire.

SEP

Jaimini's central concern is dharma, which is defined as the desired object (artha), whose desirability is testified only by the injunctive statements of the scriptures (chodana-lakshano).

Encyclopedia Britannica

It seems that people do seek out more desirable partners – but that desirability is closely calibrated to their own attractiveness.

Los Angeles Times

Suppose that an agent exerts an amount of effort, e, to perform a morally desirable action whose degree of moral desirability is m.

Ethical Theory and Moral Practice

The desirability is the summation of all considering factors or criterions (either desirable factor or undesirable factor) to be a single factor.

Journal of Petroleum Exploration and Production Technology

Social desirability is in part itself an aspect of personality – representing a desire to please and an attempt at impression management – and once other personality factors are taken into account in the multiple regression, social desirability correlates only with Respect, and then the correlation is negative.

BMC Medical Education

Whatever his talents, his desirability is much enhanced by his pivotal inside knowledge of public investment.

The Guardian - Opinion

We've had shows like Blind Date, where desirability is judged by personality.

The Guardian - TV & Radio

We've had shows like Take Me Out, where desirability is judged by physical appearance.

The Guardian - TV & Radio

And now we find ourselves at a terrible new dawn, where desirability is judged by genitalia.

The Guardian - TV & Radio

Expert writing Tips

Best practice

When using "desirability is", ensure that the context clearly defines what is being considered desirable and for whom. Specificity enhances clarity.

Common error

Avoid using "desirability is" without specifying the criteria or context. For example, instead of saying "desirability is important", specify "desirability in the eyes of the consumer is important for marketing strategies".

Linguistic Context

The phrase "desirability is" functions as a subject complement, linking the subject (desirability) to a description or attribute. Ludwig's examples show it being used to define, explain, or qualify what makes something appealing or sought after.

Expression frequency: Very common

Frequent in

Science

35%

News & Media

25%

Formal & Business

20%

Less common in

Encyclopedias

10%

Reference

5%

Wiki

5%

Ludwig's WRAP-UP

The phrase "desirability is" functions as a subject complement, often defining the qualities that make something appealing. As Ludwig AI indicates, its grammatical status is correct, and it's very common across various contexts, notably in science, news media, and formal business settings. Use this phrase to emphasize attributes, but specify the context to prevent overgeneralization. Alternatives include "attractiveness is" or "appeal lies in", depending on your specific nuance.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

attractiveness is

Focuses more on visual appeal or charm.

appeal lies in

Shifts focus to where the desirability originates.

advantage consists in

Highlights the specific benefits that contribute to desirability.

value resides in

Emphasizes the worth or importance of something.

strength lies in

Focuses on the core power or capability that makes something desirable.

key aspect is

Singles out a crucial component of desirability.

importance stems from

Highlights the origin or cause of the desirability.

significance is

Emphasizes the noteworthy quality or impact.

benefit is

Focuses on the positive outcomes derived from something.

drawback is

Indicates a negative aspect, contrasting with desirability.

FAQs

How can I use "desirability is" in a sentence?

Use "desirability is" to emphasize what makes something appealing or wanted, such as "In product development, "desirability is" often measured by customer surveys and market analysis".

What are some alternatives to saying "desirability is"?

You can use alternatives like "attractiveness is", "appeal lies in", or "value resides in" depending on the specific context and nuance you wish to convey.

How does the meaning of "desirability is" change depending on the context?

The meaning of ""desirability is"" varies based on the field. In marketing, it relates to consumer preference; in social science, it might concern social acceptance; and in ethics, it could refer to moral virtue. Therefore, the reference frame is all important.

Is there a difference between "desirability is" and "importance is"?

Yes, while both terms denote significance, ""desirability is"" relates to being wanted or appealing, whereas "importance is" relates to being essential or necessary. Something can be important without being desirable, and vice versa.