customer reach

USAGE SUMMARY

"customer reach" is correct and usable in written English.
You can use it to refer to "the number of individuals or businesses that a business or organization can access through its marketing efforts." For example, "We need to increase our customer reach if we want to see our sales figures rise."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

29 human-written examples

Brocade Communications Systems, a maker of computer networking equipment, said Monday that it had agreed to buy Foundry Networks for about $3 billion to expand its product line, customer reach and sales channels.

The New York Times

That led her to begin asking J.Crew, through e-mails, blog posts, and open letters published on Facebook and Twitter, if it would sell a fashionable cane — to broaden its customer reach and to help ease the stigma attached to assistive devices.

The New Yorker

That led her to begin asking J.Crew, through e-mails, blog posts, and open letters published on Facebook and Twitter, if it would sell a fashionable cane to broaden its customer reach and to help ease the stigma attached to assistive devices.

The New Yorker

Infinite means infinite customer reach, an infinite slice of information and infinite inventory.

Forbes

They and other portals are lagging behind Yahoo! and AOL in customer reach.

Forbes

Now, three years in, the company has raised $9.1 million to expand their product and customer reach.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

30 human-written examples

One of the customer reached out, touched him, and said, "Hey, buddy, they walking on the moon".

The New Yorker

It is a grim industry where demand exceeds supply and the seller does not care greatly if the customer reaches their destination or not.

Independent

"When the customer reached out to our sales team they created a booking for her, being unaware she had made a booking previously,​" a spokesperson says.

The Guardian - Money

But in some shops, especially those that cater for the young, a customer reaching for a banknote already produces an automatic frown.

The Guardian - Opinion

Yvette said she stood stone-still until another female customer reached up, yanked her to the floor and pulled her under the folding table.

The New York Times

Expert writing Tips

Best practice

When discussing "customer reach", be specific about the methods used to achieve it (e.g., social media marketing, targeted advertising).

Common error

Avoid using "customer reach" when you actually mean customer engagement. Reach refers to the potential audience size, while engagement refers to the level of interaction and involvement of that audience. Increasing your reach doesn't guarantee higher engagement.

Linguistic Context

The primary grammatical function of "customer reach" is as a noun phrase. It typically acts as the subject or object of a sentence, denoting the extent to which a company can connect with potential customers. As evidenced by Ludwig, this phrase is commonly found in business and marketing contexts.

Expression frequency: Common

Frequent in

News & Media

56%

TechCrunch

21%

Forbes

9%

Less common in

Science

6%

Wiki

6%

Huffington Post

3%

Ludwig's WRAP-UP

In summary, "customer reach" is a commonly used noun phrase referring to a company's ability to connect with potential customers. As verified by Ludwig, the phrase is grammatically correct and widely accepted in business, marketing, and technology contexts. To enhance clarity, be specific about the methods employed to expand reach, and avoid confusing it with customer engagement. Remember, an increased "customer reach" does not automatically translate to higher engagement or sales figures. The phrase appears most frequently in news media and technology publications.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

market penetration

Focuses on the extent to which a product or service is recognized and bought by customers in a specific market.

customer base expansion

Highlights the growth of a business's customer pool.

broader consumer access

Focuses on how easily consumers can find and obtain a product or service.

audience engagement

Emphasizes the level of interaction and connection a business has with its potential customers.

greater market coverage

Implies a more comprehensive reach across the entire market.

expanded clientele

Highlights the growth of a business's customer base with a formal tone.

extended market presence

Suggests a broader and more visible presence in the marketplace.

increased brand visibility

Highlights making the brand more noticeable to potential customers.

wider distribution network

Focuses on the channels through which products or services are made available to customers.

enhanced customer connectivity

Emphasizes strengthening the connections between the business and its customers.

FAQs

What does "customer reach" mean in marketing?

In marketing, "customer reach" refers to the potential number of customers a business can connect with through its marketing efforts and channels. It represents the scope of a business's ability to influence and engage with potential buyers.

How can a business improve its "customer reach"?

A business can improve its "customer reach" by implementing various strategies such as leveraging social media, investing in targeted advertising, optimizing SEO, expanding its distribution network, and enhancing its content marketing efforts.

What are some alternatives to saying "customer reach"?

You can use alternatives like "market penetration", "audience engagement", or "customer base expansion" depending on the specific context.

What is the difference between "customer reach" and "brand awareness"?

"Customer reach" refers to the potential audience a business can access, while "brand awareness" is the extent to which the target audience recognizes and remembers a specific brand. While they are related, reach focuses on access, and awareness on recognition.