creating demand

USAGE SUMMARY

The phrase "creating demand" is correct and usable in written English. You can use it in contexts related to marketing, economics, or business strategies where you discuss generating interest or need for a product or service. For example, "The new advertising campaign is focused on creating demand for the latest smartphone model." Alternative expressions include "generating demand" and "stimulating demand."

✓ Grammatically correct

News & Media

Formal & Business

Academia

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Chanda: The other thing is the question of creating demand.

Yale University

"The cloud is the new new thing creating demand for servers and software".

The New York Times

QUESTION FROM SYD FERRET: Is 24×7 supply of news creating demand for diluted product?

The New Yorker

With the economy booming, air travel has also skyrocketed, creating demand for new airports.

The New York Times

QUESTION FROM SYD FERRET: Is 24x7 supply of news creating demand for diluted product?

The New Yorker

It succeeded in growing through creating demand, and then creating artificial supply problems.

The Guardian - Opinion

"But nobody has taken on the job of creating demand for this product.

The New York Times

Air-conditioning has been remarkably good at creating demand for itself.

The New York Times

It is all about understanding and serving, and some would argue creating demand.

The Guardian

Our correspondents say that policymakers in Europe, where projections remain especially poor, need to focus on creating demand.

The Economist

It has always been more about creating demand for real estate in places where water was scarce or non-existent.

The Economist

Expert writing Tips

Best practice

Pair this phrase with prepositions like 'for' to specify the product or 'in' to specify the demographic or location.

Common error

Do not use "creating demand" when you actually mean satisfying a need that already exists. Creating demand is about the 'pre-sale' effort of making people want something; satisfying it is the 'post-demand' logistics.

Linguistic Context

In linguistic structures, "creating demand" typically functions as a gerund phrase or a present participle phrase. According to Ludwig AI, it is standard English often found as the object of a preposition (e.g., 'focused on "creating demand"') or as the main action in a subordinate clause. It follows the standard transitive verb + direct object pattern.

Expression frequency: Very common

Frequent in

News & Media

55%

Formal & Business

25%

Academia

10%

Less common in

Science

5%

Wiki

4%

Social Media

1%

Ludwig's WRAP-UP

In summary, "creating demand" is a robust and versatile phrase used to describe the proactive generation of interest. Ludwig AI confirms its widespread use across diverse high-quality sources, from business strategy to global health initiatives. It is most effective when describing innovation or market-entry strategies. While synonyms like "generating demand" are nearly interchangeable, "creating demand" remains a top choice for its clarity and emphasis on the foundational act of building a need where none existed before.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generating demand

Focuses more on the output and measurable result of marketing activities

stimulating demand

Implies encouraging or boosting demand that may already exist but is currently sluggish

driving demand

Suggests a forceful or active push toward increasing consumer interest

building demand

Refers to a more gradual, structural process of establishing a market

cultivating demand

Implies a long-term strategy of nurturing interest through education or branding

fostering demand

A more formal synonym used often in policy or public health contexts

inducing demand

A technical term often used when supply itself triggers new consumption patterns

manufacturing demand

Usually carries a negative connotation, suggesting demand is artificial or forced

sparking demand

Suggests an immediate or sudden onset of interest, often via a specific event

bolstering demand

Emphasizes supporting or strengthening existing levels of demand

FAQs

How do I use "creating demand" in a sentence?

You can use it as a gerund or part of a verb phrase. For example: "The tech giant is "creating demand" for its new foldable tablet through influencer marketing."

What is the difference between "creating demand" and "generating demand"?

While highly similar, "generating demand" often implies a systematic, repeatable process, whereas "creating demand" can sound more like an act of invention or fundamental market-building.

Can "creating demand" be used in a negative way?

Yes, if the demand is seen as unnecessary or manipulative, critics might use it pejoratively. A stronger alternative for that context would be "manufacturing demand".

Is it better to say "creating demand" or "stimulating demand"?

It depends on the starting point. If there is zero interest, use "creating demand". if there is some interest that needs a nudge, use "stimulating demand".