create urgency

USAGE SUMMARY

The phrase "create urgency" is correct and usable in written English.
You can use it when discussing the need to prompt immediate action or attention in a particular situation, often in marketing or project management contexts. Example: "To boost sales, we need to create urgency around our limited-time offer."

✓ Grammatically correct

News & Media

Formal & Business

Academia

Human-verified examples from authoritative sources

Exact Expressions

22 human-written examples

Reinvention includes assembling a critical mass of stakeholders to do an organizational audit, create urgency, harness contention, and engineer breakdowns that reveal weak spots.

Harvard Business Review

The company gave employees scripts, in both English and Spanish, that included tips like "contact relatives instead of the debtor on the initial call to create urgency," the complaint says.

The New York Times

In this interactive Harvard Business Review webinar, global leadership expert Kotter describes this new network system, the core principles that underlie it, the accelerators that drive it, and how leaders can create urgency for change.

Harvard Business Review

"Accelerate" (XLR8) vividly illustrates the five core principles underlying the new network system, the eight Accelerators that drive it, and how leaders must create urgency in others through role modeling.

Harvard Business Review

But Eisgruber has still done something important: create urgency in his own community about the American class divide — a divide that has led to anger, alienation and the most worrisome political situation in decades.

The New York Times

If you have a lot of interest, you can leverage the interest from one group to create urgency with another group.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

38 human-written examples

Failure creates urgency.

Harvard Business Review

I created urgency when there was none.

The New York Times

"There are so many houses sitting on the market, there is no urgency to buy, so the auction creates urgency," said Larry W. Latham, auctioneer.

The New York Times

"What's remarkable about this show is we've created urgency to see it," said Charlie Collier, the president of AMC, which has been running a marathon of every episode since Wednesday.

The New York Times

Nothing increases activity like creating urgency around a purchase decision.

Forbes

Expert writing Tips

Best practice

When crafting marketing messages, use compelling data or narratives to "create urgency" and motivate potential customers to make a purchase decision.

Common error

Don't fabricate artificial deadlines or invent problems to "create urgency", as this can erode trust and damage your reputation.

Linguistic Context

The phrase "create urgency" functions as a verb phrase where 'create' is a transitive verb and 'urgency' is the direct object. As confirmed by Ludwig AI, it's grammatically sound and widely accepted.

Expression frequency: Common

Frequent in

News & Media

50%

Formal & Business

25%

Academia

12%

Less common in

Science

8%

Wiki

3%

Reference

2%

Ludwig's WRAP-UP

The phrase "create urgency" is a common and grammatically correct expression used to describe the act of instilling a sense of immediacy or pressing need. As Ludwig AI confirms, it is widely accepted and employed across diverse fields, including news, business, and academia. While it is crucial to avoid manufacturing false urgency, employing the phrase effectively involves leveraging data, narratives, and compelling reasons to motivate prompt action. Alternatives such as "instill a sense of urgency" and "generate a sense of urgency" offer similar meanings, enriching your communication toolkit.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Instill a sense of urgency

Focuses on implanting the feeling of needing to act quickly.

Generate a sense of urgency

Emphasizes the production of a feeling that immediate action is required.

Foster a sense of urgency

Highlights nurturing and developing the feeling of needing to act quickly.

Drive urgency

Focuses on propelling or pushing the feeling of needing to act quickly.

Heighten the urgency

Emphasizes amplifying an already existing sense of needing to act quickly.

Amplify urgency

Stresses making an existing sense of urgency stronger.

Highlight the need for action

Focuses on pointing out why immediate action is essential.

Emphasize the importance of immediate action

Highlights the relevance and necessity of prompt action.

Stress the need to act now

Highlights the importance and timing of acting immediately.

Incite immediate action

Focuses on provoking or urging immediate action.

FAQs

How can I use "create urgency" in a sentence?

You can use "create urgency" to describe the act of making a situation seem more pressing or time-sensitive. For example, "The company aimed to "create urgency" around the product launch to drive initial sales."

What are some alternatives to "create urgency"?

Alternatives include "instill a sense of urgency", "generate a sense of urgency", or "foster a sense of urgency". The best choice depends on the specific context.

Is it better to "create urgency" or "highlight urgency"?

"Create urgency" implies initiating a sense of needing to act quickly, while "highlight urgency" suggests emphasizing an already existing need. The appropriate phrase depends on whether the situation inherently demands immediate action or requires added emphasis.

What is the difference between "create urgency" and "manufacture urgency"?

"Create urgency" is a neutral term for making something a priority. "Manufacture urgency", however, suggests creating a false or misleading sense of needing to act quickly, which can be unethical.