create excitement around

USAGE SUMMARY

The phrase "create excitement around" is correct and usable in written English.
It can be used when discussing ways to generate interest or enthusiasm about a particular topic, event, or product. Example: "The marketing team worked hard to create excitement around the launch of the new smartphone."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

His charge was simply to create excitement around the program.

The New York Times - Sports

"On our side, we try to create excitement around food, make you part of the process".

The New York Times

Much like the Google Games, these are no-pressure recruiting occasions meant to create excitement around their companies and impress potential recruits as young as college freshmen.

The New York Times - Tech

Yet car companies have long used concepts to lay claim to design elements and create excitement around their brand.

TechCrunch

Private sales sites such as Zulily and "daily deal" sites such as Groupon create excitement around daily sales events with limited inventory and for limited time periods.

TechCrunch

The Green Cup Video Challenge, designed to create excitement around the GCC, has helped student videos go viral on YouTube, including this year's winner.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

Regardless of the controversy, the reopening of Texas's most historic and treasured home has created excitement around the state.

The New York Times

Mr Ellison grabs headlines, defines strategy and creates excitement around the company's powerful but not inherently glamorous products.

The Economist

"It takes movies like ours — the opposite of high-concept, easily marketed movies — and creates excitement around them for audiences".

The New York Times

There are things that German's cultural institutions could learn from Britain, he said, such as the energy of Britain's museums in reaching out to new audiences and creating excitement around their programmes.

The Guardian - Arts

From there, Titanfall 2's campaign is a rollercoaster of creative invention – at its best it feels like a conveyer belt of Nintendo-esque level design magnificence, so capable of creating excitement around a fundamental mechanic in one minute, and so brave to throw it away entirely in the next, all for the sole purpose of introducing more ideas immediately afterward.

The Guardian - Tech

Expert writing Tips

Best practice

Use "create excitement around" when you want to emphasize generating enthusiasm for something specific, like a product launch or event. This phrase is particularly useful in marketing and promotional contexts.

Common error

While "create excitement around" is suitable for marketing and promotional materials, it may sound too informal or hyperbolic in academic or highly professional settings. Opt for alternatives like "generate interest" or "build anticipation" in those cases.

Linguistic Context

The phrase "create excitement around" functions as a verb phrase. It generally describes an action performed with the intention of instigating a feeling of enthusiasm within an audience. This aligns with the examples Ludwig AI provides, which demonstrate its usage in marketing, event planning and general promotional contexts.

Expression frequency: Uncommon

Frequent in

News & Media

70%

Formal & Business

20%

Science

10%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "create excitement around" is a grammatically sound phrase used to describe the act of generating enthusiasm or interest, particularly in marketing and promotional contexts. Ludwig's analysis reveals that it's most commonly found in News & Media sources, with the AI affirming its correctness and general applicability. While not overly formal, it can be suitable for professional settings with careful consideration of tone. When aiming for alternative expressions, consider synonyms such as "generate enthusiasm for" or "build anticipation for" to achieve a similar effect.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generate enthusiasm for

Focuses on producing enthusiasm rather than simply excitement, which might imply a deeper, more sustained interest.

build anticipation for

Emphasizes creating a sense of expectancy and eagerness for something in the future.

spark interest in

Highlights the act of igniting curiosity or concern regarding a particular subject or event.

cultivate buzz about

Suggests a more deliberate and managed approach to generating positive word-of-mouth.

drum up support for

Implies actively seeking and gathering backing for a cause or initiative.

foster passion for

Indicates nurturing and developing a deep, emotional connection with something.

galvanize attention towards

Emphasizes stimulating immediate action and focus on a specific issue or object.

ignite fervor for

Conveys a sense of setting off intense zeal and excitement.

stimulate curiosity about

Focuses on provoking inquiry and a desire to learn more.

amplify the hype surrounding

Suggests increasing the already existing excitement, potentially to a fever pitch.

FAQs

How can I use "create excitement around" in a sentence?

You can use "create excitement around" to describe efforts to generate interest or enthusiasm for something. For example, "The company launched a social media campaign to create excitement around their new product."

What are some alternatives to "create excitement around"?

Some alternatives include "generate enthusiasm for", "build anticipation for", or "spark interest in" depending on the specific nuance you want to convey.

Is "create excitement around" too informal for professional writing?

While generally acceptable, "create excitement around" might be perceived as slightly informal in certain professional contexts. Consider using more formal alternatives like "generate interest" or "foster engagement" for a more polished tone.

How does "create excitement around" differ from "generate buzz about"?

"Create excitement around" focuses on generating enthusiasm, while "generate buzz about" emphasizes creating conversation and attention, which may or may not be entirely positive. "Create excitement" tends to imply a more positive and controlled approach to generating interest.