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In March, hoping to generate buzz about the brand and promote its mission of supporting the troops, 50 Back Brewing introduced its Buy a Soldier a Beer program.
Mr. Moreau has also used jam sessions in New York and London, titled "L'Afrik C'est Chic," to generate buzz about the couple.
It was O'Neill -- plus Steve Farr, Mike Gallego and Jimmy Key -- who started to generate buzz about the Yankees in the early 1990's.
Other musicians have demonstrated that they know how to generate buzz about a new project and engage fans in smart, innovative ways.
A Californian wine company was on the lookout for somebody to use Twitter, Facebook, YouTube and other social media to generate buzz about its products.
Two, the flights help generate buzz about JetBlue, which hopes that Californians will eventually fly the airline's more profitable long-haul routes, like Long Beach to John F. Kennedy Airport; a fifth flight is being added to that route today.
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Which means Hyatt is walking a fine line in generating buzz about a program that it doesn't want customers to actually expect.
But it has certainly worked in generating buzz about the team.
A lot of these founders and token buyers are part of bitcoin forums and Reddit, and that's why [certain companies] are able to raise these large sums fairly quickly; they're reaching out to thought leaders and getting their support and generating buzz about their projects.
Few could deny that it generates buzz around the globe.
Apple's iPad has generated buzz around tablet computers.
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