create buzz around

USAGE SUMMARY

The phrase "create buzz around" is correct and usable in written English.
It is typically used in marketing or promotional contexts to describe generating excitement or interest about a product, event, or idea. Example: "The marketing team worked hard to create buzz around the new product launch, using social media and influencer partnerships."

✓ Grammatically correct

News & Media

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

20 human-written examples

We can introduce data, invite people into conversations, and create buzz around ideas.

Harvard Business Review

Apart from distributing Pocket Paks at the Emmys, Pfizer has worked hard to create buzz around the product.

The New York Times

Online launch parties create buzz around the products on a budget, using word of mouth advertising from real people who have made and enjoyed the patterns.

The Guardian

"They completely flipped upside down the way you would normally think about advertising: from, 'Let's do a 30-second spot and create buzz around it,' to, 'Let's take the buzz and generate a 30-second spot around it,'" he says.

The New York Times

We found many ways to create buzz around our product.

Forbes

You want to create buzz around your product or simply credibility around your brand.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

40 human-written examples

"Word of mouth" is still the key to creating buzz around books like Emma Donoghue's "Room," says Heather Fain, marketing director for Little, Brown.

The New Yorker

"PlayStation 4 is getting a lot of interest," Ms. Carney said, "and it's creating buzz around what we're doing".

The New York Times

Walker gave a barn-burner of a speech to a conservative gathering in Iowa last month that, more than anything this year, has created buzz around his prospective candidacy.

The Washington Post

ABC is good at creating buzz around its shows, which often makes it seem that the network is doing better than it is.

The Guardian

Hershey's is branding by creating buzz around their new 3D-printed chocolate.

TechCrunch

Expert writing Tips

Best practice

When using "create buzz around", focus on specific strategies to generate interest, such as leveraging social media, influencer partnerships, or exclusive content.

Common error

Avoid using "create buzz around" excessively in a single piece of writing. Vary your language with alternatives like "generate excitement about" or "build hype for" to maintain reader engagement.

Linguistic Context

The phrase "create buzz around" functions primarily as a verb phrase. According to Ludwig AI, it is used to describe the action of generating attention and excitement for a particular subject or object, often in the context of marketing or public relations. The examples show its use in relation to products, events, and ideas.

Expression frequency: Uncommon

Frequent in

News & Media

68%

Formal & Business

24%

Wiki

8%

Less common in

Science

0%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "create buzz around" is a verb phrase used to describe the act of generating excitement and attention, most commonly in marketing and promotional contexts. Ludwig AI confirms its correctness and usability. While the phrase is grammatically sound and commonly used, it’s beneficial to vary language by using synonyms like "generate excitement about" or "build hype for". This phrase appears most frequently in News & Media and Formal & Business settings and carries a neutral tone suitable for professional communication. The goal is usually to persuade and inform, encouraging engagement with a product, event, or idea. Be mindful of overuse and aim for varied and engaging language in your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generate excitement about

Focuses on creating excitement rather than general attention.

build hype for

Emphasizes building anticipation and excitement.

stir up interest in

Implies creating initial interest or curiosity.

drum up publicity for

Specifically aims at generating media coverage.

promote awareness of

Highlights the act of making something known or understood.

create a stir regarding

Suggests a significant reaction or controversy.

spark enthusiasm for

Indicates igniting passion or eagerness.

fuel the conversation about

Implies adding energy to an existing discussion.

amplify the message of

Focuses on increasing the reach and impact of a specific message.

boost the profile of

Concentrates on raising visibility and recognition.

FAQs

What does it mean to "create buzz around" something?

To "create buzz around" something means to generate excitement, interest, and attention, typically in the context of marketing or promotion.

How can I "create buzz around" my product launch?

Strategies to "create buzz around" a product launch include using social media campaigns, influencer marketing, exclusive previews, and engaging content.

What are some alternatives to the phrase "create buzz around"?

You can use alternatives like "generate excitement about", "build hype for", or "stir up interest in" depending on the context.

Is it appropriate to use "create buzz around" in formal writing?

While "create buzz around" is widely understood, it is generally more suitable for informal or marketing-related contexts. In formal writing, consider using alternatives like "generate interest" or "promote awareness".