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This weekend the BBC released a teaser, a short trailer and a full trailer to build hype for the big event on 23 November.
Film-makers such as Feig, an active Tweeter who has used the social network to build hype for his remake, may consider it is better to keep schtum in future until their movie hits cinemas.
Mixtapes also feature unreleased songs, often "leaked" to the D.J. by a record label that wants to test an artist's popularity or build hype for a coming album release.
The company will design a high-end online collection to be sold online in China, as part of a broad plan to help build hype for the upcoming themepark in Shanghai.
Mini routers and other hardware are just the garnish for a startup business that's powered by shipping lots of smartphones by packing in impressive specs for the money the consumer is shelling out — helping it build hype for its devices on social media (where it often funnels sales).
Marvel Studios and Warner Bros. Pictures are among the Hollywood heavyweights scheduled to build hype for their upcoming releases with presentations in Hall H.
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Initially released in Japan to a subdued reception, the Dreamcast enjoyed a highly successful U.S. launch backed by a large marketing campaign, but interest in the system steadily declined as Sony built hype for the upcoming PlayStation 2. Sales did not meet Sega's expectations despite several price cuts, and the company continued to incur significant financial losses.
LG has been trying to build hype around this phone for a long time.
Last month, he unveiled a game to build hype around his collaboration with Pharrell Williams, "Move That Dope".
Leaks build hype.
Push hard on emotional buttons and work to build hype where hype is readily accepted.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com