continuing to trade

USAGE SUMMARY

The phrase "continuing to trade" is correct and usable in written English.
It can be used when discussing ongoing business activities or transactions in a commercial context. Example: "Despite the market fluctuations, the company is continuing to trade and maintain its customer base."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

33 human-written examples

We had to content ourselves with continuing to trade in our traditional markets.

The Economist

Zenith Entertainment is continuing to trade while PwC seeks a buyer for its remaining assets.

The Guardian

It said there was no financial benefit to City Link in continuing to trade between 22 and 24 December.

The Guardian

The stores will continue to operate under the HMV brand, with four stores continuing to trade as Fopp outlets.

The Guardian - Business

The US policy of silence continues to this day, even though Israel appears to be continuing to trade on the nuclear black market, albeit at much reduced volumes.

The Guardian

With the group continuing to perform well, and the shares continuing to trade at a small discount to the sector, we maintain our Buy recommendation.

The Guardian - Business

Human-verified similar examples from authoritative sources

Similar Expressions

27 human-written examples

The subsidiary companies have continued to trade.

Independent

Tom just continued to trade".

The Guardian - Business

The brand continues to trade online.

The Guardian - Business

But he continues to trade at a feverish rate.

The New York Times - Arts

"Then how did Jonathan continue to trade?" I asked.

The New York Times - Magazine

Expert writing Tips

Best practice

When referring to a company "continuing to trade" after a merger or acquisition, clarify any changes to its name, branding, or operational structure to provide a complete picture.

Common error

Avoid using "continuing to trade" when referring to activities that are not genuinely commercial or transactional. Ensure the context involves a reciprocal exchange of goods, services, or financial instruments, not just ongoing operations.

Linguistic Context

The phrase "continuing to trade" functions as a verb phrase, typically part of a larger sentence structure. It denotes an ongoing commercial activity. As Ludwig AI confirms, the phrase is used to describe the state of a business or entity that is actively engaged in buying and selling goods or services.

Expression frequency: Uncommon

Frequent in

News & Media

75%

Formal & Business

15%

Science

10%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "continuing to trade" is a grammatically correct verb phrase used to describe the ongoing commercial activities of a business or entity. Ludwig AI validates its appropriate usage across various contexts. While the phrase is most commonly found in news and media sources, it also appears in formal business settings and occasionally in scientific contexts. It communicates the persistence of business operations, often in the face of uncertainty or challenge. For alternative expressions, consider "maintaining commerce" or "sustaining business", depending on the specific nuance you wish to convey. When using "continuing to trade", ensure that it accurately reflects genuine commercial exchange and is not simply a reference to ongoing operations.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

maintaining commerce

Focuses on the act of keeping trade active and sustained.

sustaining business

Highlights the aspect of keeping a business operational and viable through trading activities.

ongoing transactions

Emphasizes the continuous nature of business deals and exchanges.

persisting in sales

Highlights the continued effort in making sales despite potential challenges.

keeping the market alive

Focuses on the broader impact of trading on the market's vitality.

remaining in operation

Emphasizes the continued existence of a business through its trading activities.

furthering exchange

Highlights the progress and development of trading activities.

advancing commerce

Implies a forward momentum in trading activities and business growth.

persevering in the market

Highlights the resilience and determination to continue trading despite difficulties.

prolonging transactions

Focuses on the act of extending or making transactions last longer.

FAQs

How can I use "continuing to trade" in a sentence?

You can use "continuing to trade" to describe a company's ongoing commercial activities, such as, "Despite the economic downturn, the company is "continuing to trade" and expand its market share."

What's a more formal way to say "continuing to trade"?

In a formal context, you might use phrases like "maintaining commerce" or "sustaining business" as alternatives to "continuing to trade".

Is it correct to say "continue to trade" instead of "continuing to trade"?

Yes, "continue to trade" is also correct and grammatically sound. "Continue to trade" often implies a general, ongoing action, while "continuing to trade" can emphasize the persistence or uninterrupted nature of the trading activity.

What does it mean when a company is "continuing to trade" after entering administration?

When a company is "continuing to trade" after entering administration, it means the business is still operating while administrators assess its financial situation and explore options for restructuring or sale. It doesn't guarantee the company's long-term survival, but signifies ongoing operations during the process.