continuing to create

USAGE SUMMARY

"continuing to create" is correct and usable in written English.
You can use it when you want to describe a process of something that is being created and that is still ongoing. For example, "The team at XYZ Inc. is continuing to create new products to meet their customers' needs."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"We are dependent on companies continuing to create jobs".

The New York Times

"I was more and more just running the programs I'd created rather than continuing to create.

The New York Times

Technology, for him, is not a route to standardization but a way of continuing to create unique, ornate objects.

The New Yorker

"Why should the Chinese put a stop to these projects if they get money for continuing to create HFC-23?

The Guardian

Mr Overstreet and Mr Gorosh are continuing to create a series of short science films examining scientific facts which are difficult to comprehend or visualise.

Independent

"This liquidity program will allow our people to focus on growing our business and continuing to create value," Mr. Ma said in a statement.

The New York Times

Buzzfeed bought his channel last year, and he is now the company's executive vice president for video, while continuing to create his own content.

The New York Times - Tech

After winning a design competition, Jacobsen spent most of the 1930's continuing to create a totally modern town there, right down to the local Texaco service station.

The New York Times - Arts

She added, "you're just continuing to create a world in which women in fact cannot participate in equal footing in the life of their community".

The New York Times

We are tired of racist Hollywood portraying our 'gente', appropriating our culture and continuing to create narratives that stereotype violence in our neighbourhood.

The Guardian - Film

In the book, I mentioned some, and we're continuing to create more spotlights on others, and showing the language for it and helping people have models to see.

Harvard Business Review

Expert writing Tips

Best practice

Use "continuing to create" when emphasizing the ongoing nature of a creative process, suggesting sustained effort and development. For example, "The artist is continuing to create new pieces for the upcoming exhibition."

Common error

Avoid using "continuing to create" in excessively passive constructions. Instead of "Value is continuing to be created by the company", opt for the more direct "The company is continuing to create value".

Linguistic Context

The phrase "continuing to create" functions as a gerund phrase, often used as part of a verb phrase to indicate an ongoing or sustained action. Ludwig AI validates its proper usage, highlighting its role in depicting the continuity of a creative process.

Expression frequency: Very common

Frequent in

News & Media

49%

Academia

25%

Formal & Business

15%

Less common in

Science

5%

Wiki

1%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "continuing to create" is a grammatically sound and versatile expression used to emphasize the sustained and ongoing nature of a creative process. As Ludwig AI confirms, it is widely used across various contexts, from news and media to academia and business. While "continuing to create" is highly frequent, it's important to use it mindfully, avoiding overuse in passive voice constructions. When exploring alternative phrases, consider options such as "persist in creating" or "keep on generating" to add nuance to your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

persist in creating

Emphasizes the aspect of not giving up or maintaining effort during the creation process.

keep on generating

Focuses more on the act of producing or originating something continuously.

carry on building

Implies sustained effort in the construction or development of something.

sustain the creation of

Highlights the act of maintaining or supporting an ongoing creative process.

proceed to craft

Suggests a methodical and intentional progression in the act of creating.

maintain the design process

Specifically refers to the ongoing effort in the design and planning stages.

advance the development of

Emphasizes the progress and improvement aspect of a creative project.

endure in the making of

Highlights the perseverance and resilience required in a long creative endeavor.

keep up the origination of

Stresses the continuous invention or initiation of new ideas or products.

continue the formulation of

Focuses on the ongoing development and refinement of a plan or strategy.

FAQs

How can I use "continuing to create" in a sentence?

Use "continuing to create" to emphasize the sustained and ongoing nature of a creative process. For instance, "The software developers are "continuing to create" new features for the application".

What are some alternatives to "continuing to create"?

Some alternatives to "continuing to create" include "persist in creating", "keep on generating", or "carry on building" depending on the context.

Is it more accurate to say "continue to create" or "continuing to create"?

Both "continue to create" and "continuing to create" are grammatically correct, but they have slightly different nuances. "Continue to create" implies a decision or intention to keep creating, whereas "continuing to create" emphasizes the ongoing nature of the creative process.

What's the difference between "continuing to create" and "continuing to develop"?

"Continuing to create" implies an ongoing process of bringing something new into existence. "Continuing to develop", on the other hand, suggests the refinement or improvement of something that already exists. You could be "continuing to create" a new product, while "continuing to develop" an existing one.