build up hype

USAGE SUMMARY

'build up hype' is correct and usable in written English.
You can use it when you want to indicate that something is gaining more attention and excitement from people. For example, "This movie is gaining a lot of buzz and the studio is building up hype before its release."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

9 human-written examples

"When you build up hype of superstars playing against each other, and then the superstars play like superstars, it's a neat thing," Washington Coach Bruce Boudreau said.

The New York Times

The first mixtape Drama was paid by a label to produce was "Tha Streetz Iz Watchin," which Def Jam's CTE label hired him to make with Young Jeezy in 2004, in order to build up hype for a coming CD.

The New York Times - Magazine

"Pre-announcements can build up hype, but if the ad isn't seen as dynamic, innovative or exciting, I don't think the sneak peeks work," said George R. Cook, executive professor of marketing and psychology at the Simon Graduate School of Business at the University of Rochester.

The New York Times

Sting takes down Triple H Brock Lesnar vs Roman Reigns Brock Lesnar vs Roman Reigns Credit where credit's due, Reigns has done well to build up hype for this match, but whether there would be as much interest in the bout if Lesnar wasn't on the verge of leaving the company and Paul Heyman hadn't worked his usual magic on the mic is up for debate.

Independent

And Amazon is trying its hardest to build up hype.

TechCrunch

Finally, the US market is huge, homogeneous and celebrity driven – a perfect environment for startups in the B2C space that use the celebrity status of their angel investors to get opinion leaders involved, build up hype and eventually mass following.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

51 human-written examples

"In hindsight, I think it probably built up the hype," he said, referring to the story about having the world record time permanently displayed on his bedside clock.

BBC

Are they trying to build up the hype?

TechCrunch

Rubin's name was enough to build up the hype cycle ahead of the phone's launch.

TechCrunch

These luxury partners appeared as part of Tmall's See Now, Buy Now fashion show, which took place in Shanghai on October 31, to build up the hype prior to an event that happens on November 11 every year.

Forbes

To build up the hype around new shows or those in their second season, Hulu will also debut the first episode of Knight Rider, Lipstick Jungle, Chuck and Life, one week before they air on broadcast television.

TechCrunch

Expert writing Tips

Best practice

Use "build up hype" when you want to convey the idea of gradually increasing excitement and anticipation around something, often for marketing or promotional purposes. Remember that excessive hype can lead to disappointment if the actual product or event does not live up to expectations.

Common error

Avoid using "build up hype" to create unrealistic expectations. Ensure that the product, event, or service can meet the level of excitement generated, or risk alienating your audience. Authenticity is key; overhyping can damage credibility.

Linguistic Context

The phrase "build up hype" functions as a verb phrase, describing the action of creating and increasing excitement or anticipation. It is often used in marketing, media, and promotional contexts to generate interest in a product, event, or idea. Ludwig AI confirms its correctness and usability.

Expression frequency: Uncommon

Frequent in

News & Media

70%

Wiki

15%

Formal & Business

15%

Less common in

Science

0%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, "build up hype" is a grammatically correct and usable phrase that describes the process of generating excitement and anticipation, primarily in marketing and media contexts. Ludwig AI confirms its correctness. While not overly formal, it's appropriate for a wide range of communications aiming to promote something. Remember to use it judiciously, ensuring that whatever you're promoting can live up to the generated excitement. Consider using alternatives like "generate buzz" or "create anticipation" for nuanced meanings. The phrase sees frequent use in "News & Media", "Wiki" and "Formal & Business" publications. Being mindful of authenticity will help ensure that you maintain credibility while effectively creating excitement.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Create anticipation

Highlights the act of making people eagerly await something.

Fuel the excitement

Focuses on adding to pre-existing excitement.

Generate buzz

Focuses on creating chatter and interest around a product or event; less about long-term anticipation.

Amplify the buzz

Implies increasing existing buzz or excitement to a greater level.

Whip up enthusiasm

Implies quickly and actively creating excitement.

Cultivate excitement

Suggests a more careful and deliberate approach to building anticipation.

Drum up interest

Implies actively seeking to create interest where it may not already exist.

Promote heavily

Highlights the promotional aspect of generating hype.

Generate publicity

Focuses on getting media attention.

Market aggressively

Emphasizes a strong and forceful marketing approach.

FAQs

How can I use "build up hype" in a sentence?

You can use "build up hype" to describe actions taken to increase excitement and anticipation, such as "The marketing team is working hard to build up hype for the new product launch".

What are some alternatives to "build up hype"?

You can use alternatives like "generate buzz", "create anticipation", or "whip up enthusiasm" depending on the context.

Is it better to "build hype" or "build up hype"?

Both "build hype" and "build up hype" are acceptable. "Build up hype" emphasizes a gradual increase in excitement, while "build hype" is a more general term.

How does "building up hype" differ from simple promotion?

"Building up hype" involves creating a sense of anticipation and excitement beyond simple product awareness, focusing on emotional engagement and a desire for the product or event, rather than just informing people about it.