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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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broaden reach

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "broaden reach" is correct and usable in written English.
It can be used when discussing the expansion of influence, audience, or market presence in various contexts, such as marketing or communication strategies. Example: "Our goal this quarter is to broaden reach by utilizing social media platforms more effectively."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

1 human-written examples

Smartphones created the opportunity to broaden reach and access individuals directly, mobile apps allow for brands to engage with consumers in an entirely new way and social media platforms such as Facebook and Twitter create an opportunity for brands to target specific consumers based on their likes and dislikes.

News & Media

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

59 human-written examples

Discovery relentlessly seeks to broaden its reach.

News & Media

Independent

Sinclair is eager to broaden its reach.

News & Media

The New York Times

It was, however, aiming to broaden its reach.

News & Media

The New York Times

To accommodate changing needs, some H.I.V. prevention organizations have started to broaden their reach.

"Adding Cotter Group, with its established reputation in the motor sports industry, serves to broaden our reach".

News & Media

The New York Times

The deal with NBC will help the company broaden its reach.

News & Media

The New York Times

The H.P. bid, he says, is an effort to broaden its reach in data centers.

News & Media

The New York Times

LINX, for its part, offers scholarships to try to broaden its reach.

News & Media

The New Yorker

Hopefully the partnership with Google will allow us to broaden our reach.

So, in 2012, Alex founded the Resilient Design Institute to broaden the reach of the sustainable building movement.

News & Media

The Guardian
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Expert writing Tips

Best practice

When aiming to "broaden reach", clearly define the target audience or area you want to expand into. This ensures that your efforts are focused and effective.

Common error

Avoid assuming that a broader reach automatically translates to success. Instead, tailor your message and strategies to resonate with specific segments within the expanded audience to maximize engagement.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

85%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "broaden reach" functions as a verb phrase followed by a noun. It typically describes an action taken to expand the scope or influence of something, aligning with Ludwig AI's assessment as a correct and usable phrase.

Expression frequency: Very common

Frequent in

News & Media

35%

Formal & Business

33%

Science

32%

Less common in

Encyclopedias

0%

Wiki

0%

Social Media

0%

Ludwig's WRAP-UP

In summary, the phrase "broaden reach" is a grammatically sound and versatile expression used to describe the act of expanding influence or scope. As Ludwig AI confirms, it’s suitable for diverse contexts, particularly in news, business, and scientific domains. While alternatives like "expand scope" or "widen audience" may offer nuanced meanings, "broaden reach" remains a widely applicable and effective choice. Remember to define the target and tailor your approach for optimal results when using this phrase.

FAQs

How can I use "broaden reach" in a sentence?

You can use "broaden reach" to describe efforts to expand influence or audience, for example: "The company aims to "broaden its reach" through social media marketing."

What are some alternatives to saying "broaden reach"?

Alternatives include "expand scope", "widen audience", or "increase visibility", depending on the specific context.

Which is more appropriate, "broaden reach" or "extend reach"?

Both "broaden reach" and "extend reach" are acceptable, but "broaden reach" often implies making something more inclusive, while "extend reach" implies making it longer or more far-reaching.

What does it mean to "broaden the reach" of a marketing campaign?

To "broaden the reach" of a marketing campaign means to expand the number of people who are exposed to the campaign's message, often through new channels or targeted advertising.

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Source & Trust

85%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: