Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
breed of customer
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "breed of customer" is correct and usable in written English.
It can be used to describe a specific type or category of customer with particular characteristics or preferences. Example: "Our new marketing strategy targets a breed of customer that values sustainability and ethical sourcing."
✓ Grammatically correct
News & Media
Formal & Business
Science
Alternative expressions(3)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
9 human-written examples
On Wednesday, an unconventional breed of customer was welcomed at Chevrolet's stand at the New York International Auto Show, for the brand's commemoration of National Pet Day.
News & Media
A new breed of customer service agents will be so attentive to your needs that you'll never guess you're talking to software.
News & Media
Luxury brands began a precarious balancing act, continuing to bask in their exclusivity while opening the gates to a whole new breed of customer by introducing "entry-level" products at "accessible" prices.
News & Media
Bond likened the change in thinking to the way postwar austerity shaped a generation, and predicted "a fundamental shift that will see the emergence of a new breed of customer".
News & Media
By the early 1990s, though, it had encountered a powerful new breed of customer with no patience for the multiple salespersons, invoices, and shipments that resulted from doing business with more than one of the company's roughly 200 operating units.
News & Media
Mobile-only users aren't some strange new breed of customer, signaling their desire for different messages, content, and services through their choice of screen size and form factor. They're just your customer.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
51 human-written examples
The chief executive of McDonald's admitted on Monday that the world's largest burger chain is "not on our game" as he announced sweeping changes designed to revitalise the company which is rapidly losing customers to a new breed of customer-focused fast-food chains.
News & Media
Mr. Schiff said that business has soared since the attacks and that a new breed of customers have come in the store to buy guns and learn to shoot.
News & Media
"Koyaanisqatsi," a 1983 film without actors or a traditional plot, but with a score by Philip Glass, is the most popular video among Best Video's newest breed of customers: mail-order renters.
News & Media
For the dying breed of customers that actually cook, Fresh Fares carry 600 types of produce (10% organic), 74 varieties of mustard and 134 different olive oils.
News & Media
So the Cullinan may not exactly exude old world charm, but it could well prove popular among a brash new breed of customers.
News & Media
Expert writing Tips
Best practice
When describing a specific "breed of customer", clearly define the characteristics that distinguish this group from others. This will help your audience understand the unique needs and preferences of this customer segment.
Common error
Don't assume that all customers within a certain "breed of customer" are identical. Recognize and address the diversity within each segment to tailor your strategies effectively.
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "breed of customer" functions as a noun phrase, typically acting as the subject or object of a sentence. It serves to categorize customers based on shared characteristics or behaviors, as evidenced by Ludwig's examples.
Frequent in
News & Media
60%
Formal & Business
30%
Science
10%
Less common in
Academia
0%
Wiki
0%
Encyclopedias
0%
Ludwig's WRAP-UP
The phrase "breed of customer" is used to categorize customers based on specific, often newly emerging, characteristics. According to Ludwig, the phrase is grammatically correct and usable in written English. While the phrase is uncommon, it appears most frequently in news and media, formal business settings, and scientific publications. When using the phrase, it's important to clearly define the characteristics that distinguish this customer segment from others and avoid overgeneralizations. Consider using alternative phrases like "type of customer" or "category of customer" depending on the context.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
type of client
Replaces "breed" with "type" and "customer" with "client", offering a more formal tone.
kind of consumer
Substitutes "breed" with "kind" and "customer" with "consumer", slightly altering the context to emphasize purchasing behavior.
category of buyer
Replaces "breed" with "category" and "customer" with "buyer", focusing on the act of purchasing.
class of customer
Uses "class" instead of "breed", suggesting a more structured categorization.
segment of clientele
Employs "segment" and "clientele" for a more sophisticated business context.
group of shoppers
Replaces "customer" with "shoppers", narrowing the focus to those actively shopping.
variety of patron
Uses "variety" and "patron", implying a diverse range of customers supporting a business.
strain of purchaser
Substitutes "breed" with "strain" and "customer" with "purchaser", which might imply a specific origin or development pattern.
generation of customer
Focuses on customers grouped by age or time period.
demographic of clients
Emphasizes the statistical characteristics of the customer base.
FAQs
How can I use "breed of customer" in a sentence?
You can use "breed of customer" to describe a specific type of customer with unique characteristics. For example, "Our marketing campaign targets a new "breed of customer" seeking sustainable products."
What can I say instead of "breed of customer"?
You can use alternatives like "type of customer", "kind of customer", or "category of customer depending on the context."
Is it appropriate to use "breed of customer" in formal writing?
While "breed of customer" is acceptable, more formal alternatives like "segment of clientele" or "class of customer" may be preferred in professional or academic contexts.
What is the difference between "breed of customer" and "type of customer"?
While similar, "breed of customer" might imply a more distinct or newly emerging category, whereas "type of customer" is a more general term for categorization.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
84%
Authority and reliability
4.5/5
Expert rating
Real-world application tested