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At the time, the company's strategy focused on dual-branded restaurants in the United States, in which it rolled multiple brands into one location.
The sale will carve Collective Brands into two parts.
He consolidated all the Gap brands into one.
Analysts praised the deal, citing VF's history of integrating brands into its business platform.
The strategy runs counter to a general trend of consolidating multiple brands into one showroom.
Mr. Freda said the company planned to take those brands into many other cities.
Still, Mr. Marcopoto sees CETV as a vessel to deliver other AOL brands into China.
He insisted that taking the brands into supermarkets would not damage their image.
Simmering nationalism, for example, could turn Western brands into badges of treason overnight.
Ford combined the three brands into a luxury car division last year.
There are a few trends driving the push by brands into marketing with emojis.
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