The last century has seen increased codification of trademark into statute, with the establishment of trademark offices where formal trademarks can be registered, to help firms identify which marks are in use and so avoid inadvertently using someone else's marks.
Trouble looms in international names for pharmaceuticals, because the drug companies' interest in proprietary trademarks comes into conflict with a public interest in generic names that patients can recognize wherever they may happen to be.
Your clients will primarily be small business owners, and studying business will give you a better understanding of how trademarks fit into their business plans and help their businesses grow.
While the company has world-renowned manufacturing methods, "the pursuit of perfection" is implanted so vigorously into Toyota's corporate culture that Lexus engineers its trademark reliability into cars before they ever hit the factories.
But the ministry says research into which websites were using its trademarks quickly turned into an attempt to stop many of them promoting Brazil as a destination for sex tourism.
It prompted West Ham to go more direct, and it was a tactic that paid dividends just before the break as Carl Jenkinson clipped the ball into the box and Carroll rose highest to nod a trademark header into the far corner.
She pumped her arms and legs and screamed, hurling her trademark sunglasses into the crowd.
What Italy has is itself, and many believe that the future rests in trademarking mystique into "Made in Italy".
Based on Gogol's absurdist story, the production is by the South African artist William Kentridge, who incorporates his trademark films into his staging.
